Refers to the additional units of a product sold to retailers or consumers directly attributed to a sales promotion or marketing campaign.
These sales result from customers responding to specific actions, campaigns, or partnerships, surpassing the typical volume of products sold without the promotion. This key performance indicator (KPI) enables companies to measure the effectiveness of their marketing initiatives in driving increased sales volume. By quantifying the difference between sales with and without promotions, businesses gain insights into the impact of their promotional efforts on overall sales performance and revenue growth. Understanding incremental sales is crucial for evaluating the ROI of marketing investments and optimizing future promotional strategies.