Kitting

Kitting

A logistical technique involving the assembly and packaging of various related items together as a single unit, known as a “kit.”

This process facilitates the sale and shipment of complementary products as a cohesive package, distinct from individual items. While similar to bundling, kitting specifically involves grouping items to create a new product offering or solution. Common examples of kitting include subscription boxes containing ingredients for specific meals or preassembled kits provided to technicians for efficient job completion in maintenance operations.

Related Terms

Cross Merchandising

Also known as secondary product placement, it is a retail strategy that places complementary products together

Basket Size

The amount that a customer spends in a retail store in single transaction.