Also refered to as mass market retailer, it is a retail business that sells a wide range of products to a broad consumer base at affordable prices, aiming to satisfy diverse customer needs.
These retailers typically operate on a large scale, including supermarkets, drugstores, mass merchandise, and warehouse chains, focusing on volume rather than high-quality merchandise or personalized customer service. Their strategy centers on accessibility and cost-efficiency, making everyday goods available to the masses.
