Mass Merchandizer

Mass Merchandizer

Also refered to as mass market retailer, it is a retail business that sells a wide range of products to a broad consumer base at affordable prices, aiming to satisfy diverse customer needs.

These retailers typically operate on a large scale, including supermarkets, drugstores, mass merchandise, and warehouse chains, focusing on volume rather than high-quality merchandise or personalized customer service. Their strategy centers on accessibility and cost-efficiency, making everyday goods available to the masses.

Related Terms

Gross Margin

The difference between the revenue generated from sales and the cost of goods sold, expressed as

Buying Rate

It is the average quantity or value of a product purchased by a single household within

Incremental Revenue

Represents the additional profit generated by a business as a result of increased sales volume. It