Mass Merchandizer

Mass Merchandizer

Also refered to as mass market retailer, it is a retail business that sells a wide range of products to a broad consumer base at affordable prices, aiming to satisfy diverse customer needs.

These retailers typically operate on a large scale, including supermarkets, drugstores, mass merchandise, and warehouse chains, focusing on volume rather than high-quality merchandise or personalized customer service. Their strategy centers on accessibility and cost-efficiency, making everyday goods available to the masses.

Related Terms

Merchandising

It includes the comprehensive strategies and practices retailers employ to promote and sell products to customers

Dollar Sales

Measures the total revenue generated from products sold at retail, calculated by multiplying the number of

Cross Merchandising

Also known as secondary product placement, it is a retail strategy that places complementary products together