Minimum Advertised Price (MAP)

Minimum Advertised Price (MAP)

A policy set by manufacturers dictating the lowest price at which retailers are allowed to advertise a product to the public.

A MAP policy is designed to prevent price wars that can devalue a brand’s products and ensure that all retailers have the opportunity to earn a reasonable profit margin. While MAP restrictions apply only to advertised prices, retailers have the discretion to sell products at lower prices directly in-store or through unadvertised promotions. The enforcement of MAP policies helps maintain brand integrity and price consistency across different sales channels.

Related Terms

CPG manufacturing

In the Consumer Packaged Goods industry, the term “CPG company” typically denotes manufacturers within the sector.

Product Listings

A product listing is an item’s entry in the broader catalog of an eCommerce website, designed