A situation occurs when a product that is supposed to be available for sale is completely unavailable on the retail shelves where customers expect to find it.
This can result from various issues, such as supply chain disruptions, forecasting errors, or logistical challenges that prevent the retailer from restocking merchandise. While the product may physically exist within the store’s warehouse or backroom, its absence on the sales floor means it is not accessible to customers, leading to potential lost sales and customer dissatisfaction.
