Velocity Analysis

Velocity Analysis

A method of analyzing sales data to identify products with high sales velocity. Velocity analysis helps retailers and manufacturers prioritize inventory replenishment, allocate shelf space, and develop pricing and promotion strategies based on demand patterns.

Related Terms

Mass Merchandizer

Also refered to as mass market retailer, it is a retail business that sells a wide

Base Price

Also referred to as non-promoted price, it is the average price of an item across all

Category management

Involves grouping products into suitable categories and managing category performance. This involves inputs from both brand