Velocity Analysis

Velocity Analysis

A method of analyzing sales data to identify products with high sales velocity. Velocity analysis helps retailers and manufacturers prioritize inventory replenishment, allocate shelf space, and develop pricing and promotion strategies based on demand patterns.

Related Terms

Market Share

Represents the portion of an industry’s total sales that is accounted for by a specific company

Coupon

A document or digital code that grants the holder a discount or rebate on a purchase.

Brand Loyalty

Refers to a consumer’s consistent preference for purchasing the same brand over competing ones, driven by