Velocity Analysis

Velocity Analysis

A method of analyzing sales data to identify products with high sales velocity. Velocity analysis helps retailers and manufacturers prioritize inventory replenishment, allocate shelf space, and develop pricing and promotion strategies based on demand patterns.

Related Terms

Lifestage

Refers to one of the distinct phases within a retail business’s lifecycle, encompassing its birth, growth,

Base Price

Also referred to as non-promoted price, it is the average price of an item across all

Yield Management

A pricing strategy used to maximize revenue by varying prices based on demand and inventory levels.