Velocity Analysis

Velocity Analysis

A method of analyzing sales data to identify products with high sales velocity. Velocity analysis helps retailers and manufacturers prioritize inventory replenishment, allocate shelf space, and develop pricing and promotion strategies based on demand patterns.

Related Terms

Average Price

Weighted average of actual price and promoted price for an item. It does not take into

Advertising Allowance

Also referred to as marketing co-op allowance or promotional allowance, it is the dollar amount that