Velocity Analysis

Velocity Analysis

A method of analyzing sales data to identify products with high sales velocity. Velocity analysis helps retailers and manufacturers prioritize inventory replenishment, allocate shelf space, and develop pricing and promotion strategies based on demand patterns.

Related Terms

Brand Assessment

Evaluates a brand’s strengths, weaknessess and opportunities for brand development and repositioning.

Prestige Pricing

A pricing strategy where products are priced at a premium to signal superior quality and status,

Market Share

Represents the portion of an industry’s total sales that is accounted for by a specific company