Zero-Based Budgeting (ZBB)

Zero-Based Budgeting (ZBB)

A budgeting approach where all expenses must be justified for each new budget period, rather than basing the budget on previous spending levels. ZBB requires departments and managers to justify every expense, starting from a “zero base,” which can lead to more efficient resource allocation and cost control.

Related Terms

Horizontal Merchandizing

A retail display technique where products are arranged in a left-to-right manner along a horizontal plane.

Buying Rate

It is the average quantity or value of a product purchased by a single household within