What is a Challenger Brand?

Breaking the Monopoly: How Challenger Brands Are Redefining Online Retail

Challenger brands are redefining industries by making use of bold strategies, consumer insights, and digital innovation to compete with market leaders. Read to know more.

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Easter Marketing Ideas

Easter Marketing Ideas: 9 Creative Strategies for Brands to Boost Spring Sales

MAP Monitoring and Enforcement

7 Reasons Why MetricsCart Is the Best for MAP Monitoring & Enforcement: A Brand’s Perspective

Future of Digital Shelf Analytics

Top 10 Trends Shaping the Future of Digital Shelf Analytics

e-commerce ratings and reviews software

10 Best Rating and Review Analysis Software for E-Commerce in 2025

Content Compliance

Content Compliance: An Ultimate Guide to E-Commerce Sellers and Brands

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How Do Brands and Retailers Manage Excess Inventory? 

Explore the challenges of excess inventory facing retailers, including the reasons behind it and strategies for management.
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Shopper Marketing Explained With Examples 

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Product Rating and Review Monitoring on the Digital Shelf

Get an accurate picture of consumers’ perceptions of brands by analyzing product ratings and reviews on the digital shelf.
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Everything You Need to Know About Economy Pricing

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Measuring CPG Brand Outcomes with Share of Shelf

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Consumer Behavior Shaping CPG E-Commerce Growth 

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MSRP vs. MAP: Understanding Retail Price Terminologies

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How Brands Manage MAP Violations To Sustain Brand Value?

Here are a few examples of how brands deal with MAP violations to maintain pricing integrity across online marketplaces.
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All You Need to Know About Digital Influence in Retail 

Discover the relevant concepts with real-life examples that make up for digital influence in retail.
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Popular Private Label Manufacturers in the US

Find the best private label manufacturers across different categories through this detailed guide.
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Everything You Need to Know About Price Skimming

Understand price skimming better through examples and differentiate it from penetration and prestige pricing strategies.
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Competitive Promotion Monitoring: Measuring What Matters

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