Amazon customers place an estimated 12.9 million global orders daily, which is roughly 530,000 orders per hour. During the 2025 Amazon Prime Day, the number soared further, generating over $24.1 billion in sales over just four days. While this scale fuels growth for sellers and convenience for shoppers, it also generates significant packaging waste, shipping emissions, and a broader climate impact.
To balance growth with responsibility, Amazon has introduced many initiatives such as renewable energy investments and eco-friendly packaging. Among them, one of the most seller-focused measures is Amazon’s Climate Pledge Friendly badge, which highlights products that meet sustainability standards.
In this article, we’ll explore what the badge is, its benefits, the steps you need to follow to qualify for it, and more.
What is the Amazon Climate Pledge Friendly Badge?
The Amazon Climate Pledge Friendly badge is a green leaf icon shown on product listings and search results. It highlights items that meet at least one recognized sustainability certification, such as Fairtrade, ENERGY STAR, FSC, or Amazon’s own programs like Compact by Design.
The badge serves two main purposes:
- For shoppers, it makes it easier to identify and filter for products with credible sustainability credentials.
- For sellers and brands, it provides extra visibility in search results, increases shopper trust, enhances brand value, and often leads to higher engagement and sales.
The initiative aligns with Amazon’s broader commitment under The Climate Pledge, which aims for the company to achieve net-zero carbon emissions by 2040.
Benefits of the Climate Pledge Friendly badge from Amazon for Sellers and Brands
The Climate Pledge Friendly badge, also known as the CPF badge, is more than just a sustainability mark for brands and sellers. Here’s why:
Increased Visibility and Sales
Products with the Climate Pledge Friendly badge gain priority in Amazon search results and are included in a dedicated CPF filter. They are also featured in eco-friendly carousels and other discovery placements across the site. This added exposure leads to higher traffic, with certified items seeing an average 10 percent increase in page views during the first year.
This increased visibility directly impacts sales. In fact, Zac Ludington, the former Climate Pledge Friendly (CPF) program lead at Amazon, confirms brands with CPF-certified products report an average 12% boost in sales.
Stronger Trust and Brand Reputation
The Climate Pledge Friendly badge is backed by over 40 trusted certifications, including Fairtrade, FSC, and ENERGY STAR. This third-party validation reduces skepticism around green claims and builds credibility with consumers. Shoppers recognize the badge as a sign of authenticity, which strengthens a brand’s reputation and supports long-term customer loyalty.
Appeal to Eco-Conscious Shoppers
Millennials and Gen Z, who account for a large share of e-commerce growth, are especially attentive to sustainability. According to PwC, more than 80% of these shoppers prefer sustainable options and are even willing to pay more for them. The CPF badge gives brands a way to connect with this audience.
Cost-Effective Differentiation
Enrollment in the Climate Pledge Friendly program is available at no additional cost. If a product already holds an approved certification or qualifies under Amazon’s Compact by Design or Pre-Owned Certified programs, the badge is automatically applied.
This makes it a cost-efficient way for sellers to stand out in competitive categories, capture new customer segments, and align with global sustainability standards.
How to Get the Amazon Climate Pledge Friendly badge
Securing the Climate Pledge Friendly badge is a straightforward process, but it requires meeting Amazon’s sustainability standards. The badge is only granted to products that hold an approved third-party certification or qualify under Amazon’s own programs.
Here are the key steps to follow for getting Amazon’s Climate Pledge Friendly Badge:
Step 1: Check Your Eligibility
The first step is to determine if your product meets the requirements for the Climate Pledge Friendly badge. Amazon accepts more than 40 sustainability certifications, including well-known standards such as Fairtrade, FSC, ENERGY STAR, and Cradle to Cradle.
You may also qualify through Amazon’s own programs, such as Compact by Design, which rewards efficient packaging and design, or Pre-Owned Certified, which covers refurbished products. Reviewing these criteria helps you identify the fastest path to eligibility.
Step 2: Get Certified
If your product does not already carry one of the accepted certifications, you will need to apply for one through an approved third-party organization. Certification standards vary by category.
For example, FSC for wood and paper products, GOTS for textiles, or ENERGY STAR for appliances. The certification process may involve audits, compliance testing, or documentation of your supply chain and materials.
While this step requires time and investment, it provides credibility that customers trust and unlocks access to the CPF badge.
Step 3: Submit Documentation to Amazon
Once your product is certified, you must provide the supporting documentation through Amazon Seller Central. Amazon will review and verify the certification details before applying the Climate Pledge Friendly badge to your product listing.
In most cases, the process takes around 10 business days. After approval, the green leaf badge will automatically appear on eligible listings, and your products will gain the added visibility and trust that come with being Climate Pledge Friendly.
READ MORE | How to Get Amazon Badges for Your Product Listings?
How to Use the Climate Pledge Friendly Badge
You must strategically utilize Amazon’s Climate Pledge Friendly badge once you receive it to maximize its benefits. Here’s how you can start:
Highlight the Badge in Product Listings
Update product titles, bullet points, and descriptions to highlight the sustainability features that helped earn the badge. This ensures customers not only see the green leaf icon but also understand the story behind it.
Use the CPF badge in Your Marketing Campaigns
Leverage the badge across advertising and promotional campaigns on and off Amazon. Sponsored Product Ads, Sponsored Brands, and A+ Content are opportunities to draw attention to the badge.
Outside of Amazon, you can include it in newsletters, social media posts, and brand storytelling to demonstrate your commitment to sustainability.
READ MORE | Best Performing Climate Pledge Friendly Brands on Amazon
Conclusion
The Climate Pledge Friendly badge makes it easier for shoppers to find certified sustainable products and gives brands a credible way to showcase their commitment to a sustainable future. When used effectively, it can also serve as a growth driver, enhancing visibility, sales, and overall revenue.
To accurately measure the impact of the Climate Pledge Friendly badge on your digital shelf, you may use e-commerce market intelligence tools like MetricsCart. With real-time insights on performance, visibility, and shopper engagement, MetricsCart enables sellers to turn the CPF badge into both a sustainability achievement and a business advantage.
Track the Performance of Your Sustainable Products in Real-time Using MetricsCart.
FAQs
Not always. Refurbished products may qualify if they meet Amazon’s Pre-Owned Certified program, but the badge also applies to many new products that meet other sustainability certifications.
No. There is no fee to participate. If a product already has a qualifying certification or meets Amazon’s program criteria, the badge is applied automatically after verification.
Yes, but the type of certification required depends on the category. For example, FSC for paper and wood products, GOTS for textiles, and ENERGY STAR for electronics.
It provides a simple way to identify products that meet trusted sustainability standards, reducing confusion and making it easier for customers to shop in line with their values.
