Average Order Value (AOV)

Average Order Value (AOV)

An e-commerce metric that is calculated by dividing the total value of all orders over a period of time by the total number of orders over the same period.

Related Terms

Lifestage

Refers to one of the distinct phases within a retail business’s lifecycle, encompassing its birth, growth,

Brand Assessment

Evaluates a brand’s strengths, weaknessess and opportunities for brand development and repositioning.

Markdown Pricing

A pricing strategy where retailers lower the prices of products to boost sales and manage inventory