Average Order Value (AOV)

Average Order Value (AOV)

An e-commerce metric that is calculated by dividing the total value of all orders over a period of time by the total number of orders over the same period.

Related Terms

CPG manufacturing

In the Consumer Packaged Goods industry, the term “CPG company” typically denotes manufacturers within the sector.

Cross Merchandising

Also known as secondary product placement, it is a retail strategy that places complementary products together