Average Order Value (AOV)

Average Order Value (AOV)

An e-commerce metric that is calculated by dividing the total value of all orders over a period of time by the total number of orders over the same period.

Related Terms

Cross Merchandising

Also known as secondary product placement, it is a retail strategy that places complementary products together

Product Listings

A product listing is an item’s entry in the broader catalog of an eCommerce website, designed

Incremental Sales

Refers to the additional units of a product sold to retailers or consumers directly attributed to