Average Order Value (AOV)

Average Order Value (AOV)

An e-commerce metric that is calculated by dividing the total value of all orders over a period of time by the total number of orders over the same period.

Related Terms

Average Price

Weighted average of actual price and promoted price for an item. It does not take into

Unplanned Out-of-Stocks

Instances where a product is unexpectedly unavailable for purchase, often resulting in lost sales and dissatisfied

Product Listings

A product listing is an item’s entry in the broader catalog of an eCommerce website, designed