The Ultimate CPG Glossary

Average Order Value (AOV)

An e-commerce metric that is calculated by dividing the total value of all orders over a period of time by the total number of orders over the same period.

Related Terms

Incremental Sales

Refers to the additional units of a product sold to retailers or consumers directly attributed to

Dollar Sales

Measures the total revenue generated from products sold at retail, calculated by multiplying the number of

Inventory Holding Costs

Refers to the expenses incurred by a business for storing inventory over a certain period. This

Average Order Value (AOV)

Related Terms

Incremental Sales

Dollar Sales

Inventory Holding Costs

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