Average Order Value (AOV)

Average Order Value (AOV)

An e-commerce metric that is calculated by dividing the total value of all orders over a period of time by the total number of orders over the same period.

Related Terms

Excess Inventory

Also referred to as surplus inventory, denotes the surplus stock held by a company beyond what

Dollar

Refers to a retail outlet that specializes in selling a wide range of general merchandise and

Everyday Low Price (EDLP)

A retail pricing strategy offering customers consistently low prices on products without requiring coupons, waiting for