Average Order Value (AOV)

Average Order Value (AOV)

An e-commerce metric that is calculated by dividing the total value of all orders over a period of time by the total number of orders over the same period.

Related Terms

Coupon

A document or digital code that grants the holder a discount or rebate on a purchase.

Forward Buying

Refers to the purchase of goods in quantities greater than immediately needed, with the intent to

Club

Also called a warehouse club, it is a membership-based retail outlet offering a wide selection of