Average Order Value (AOV)

Average Order Value (AOV)

An e-commerce metric that is calculated by dividing the total value of all orders over a period of time by the total number of orders over the same period.

Related Terms

Velocity Analysis

A method of analyzing sales data to identify products with high sales velocity. Velocity analysis helps

Base Price

Also referred to as non-promoted price, it is the average price of an item across all

Brand Identity

Includes the visual elements of a brand such as the logo, design, color that helps the