Average Order Value (AOV)

Average Order Value (AOV)

An e-commerce metric that is calculated by dividing the total value of all orders over a period of time by the total number of orders over the same period.

Related Terms

Category management

Involves grouping products into suitable categories and managing category performance. This involves inputs from both brand

Brand Assessment

Evaluates a brand’s strengths, weaknessess and opportunities for brand development and repositioning.