Contact Us
Glossary /
Average Order Value (AOV)

Average Order Value (AOV)

An e-commerce metric that is calculated by dividing the total value of all orders over a period of time by the total number of orders over the same period.

Related Terms

Consumer Promotion

Also known as sales promotion, is a temporary marketing strategy aimed at boosting brand awareness and

Category management

Involves grouping products into suitable categories and managing category performance. This involves inputs from both brand

Average Price

Weighted average of actual price and promoted price for an item. It does not take into