The variety of products that a retailer offers for sale to meet the diverse preferences and needs of its customers.
Market Share
Represents the portion of an industry’s total sales that is accounted for by a specific company
The variety of products that a retailer offers for sale to meet the diverse preferences and needs of its customers.
Represents the portion of an industry’s total sales that is accounted for by a specific company
A retail display technique where products are arranged in a left-to-right manner along a horizontal plane.
Also known as secondary product placement, it is a retail strategy that places complementary products together