The variety of products that a retailer offers for sale to meet the diverse preferences and needs of its customers.
Minimum Advertised Price (MAP)
A policy set by manufacturers dictating the lowest price at which retailers are allowed to advertise
The variety of products that a retailer offers for sale to meet the diverse preferences and needs of its customers.
A policy set by manufacturers dictating the lowest price at which retailers are allowed to advertise
Average number of items that a retailer has within a category, brand or segment.
Also known as sales promotion, is a temporary marketing strategy aimed at boosting brand awareness and