The variety of products that a retailer offers for sale to meet the diverse preferences and needs of its customers.
Consumer Decision Tree (CDT)
A visual representation of products groups and segments, and the specific questions a shopper is asking
The variety of products that a retailer offers for sale to meet the diverse preferences and needs of its customers.
A visual representation of products groups and segments, and the specific questions a shopper is asking
Also referred to as cost per unit or cost of sales, it involves the direct expenses
Refers to one of the distinct phases within a retail business’s lifecycle, encompassing its birth, growth,