The variety of products that a retailer offers for sale to meet the diverse preferences and needs of its customers.
Category Development Index (CDI)
The index shows the level of brand’s performance for a category within a specific market.
The variety of products that a retailer offers for sale to meet the diverse preferences and needs of its customers.
The index shows the level of brand’s performance for a category within a specific market.
In the Consumer Packaged Goods industry, the term “CPG company” typically denotes manufacturers within the sector.
Weighted average of actual price and promoted price for an item. It does not take into