Assortment

Assortment

The variety of products that a retailer offers for sale to meet the diverse preferences and needs of its customers.

Related Terms

Incremental Revenue

Represents the additional profit generated by a business as a result of increased sales volume. It

Category Buyer

The person is responsible for assisting the procurement manager and category team in implementing procurement and

Brand Affinity

It is the level of positive association and emotional connection that consumers have with a particular