Assortment

Assortment

The variety of products that a retailer offers for sale to meet the diverse preferences and needs of its customers.

Related Terms

Convenience

A small-format retail outlet that offers a limited selection of basic and immediate consumption items, such

Average Price

Weighted average of actual price and promoted price for an item. It does not take into

Purchase Frequency (PF)

Refers to the rate at which customers make purchases within a specific timeframe. It offers businesses