The variety of products that a retailer offers for sale to meet the diverse preferences and needs of its customers.
Brand Affinity
It is the level of positive association and emotional connection that consumers have with a particular
The variety of products that a retailer offers for sale to meet the diverse preferences and needs of its customers.
It is the level of positive association and emotional connection that consumers have with a particular
The index shows the level of brand’s performance for a category within a specific market.
It includes the comprehensive strategies and practices retailers employ to promote and sell products to customers