Assortment

Assortment

The variety of products that a retailer offers for sale to meet the diverse preferences and needs of its customers.

Related Terms

Brand positioning

Refers to the unique offering or key differentiations of the brand’s products for its customers.

Incremental Sales

Refers to the additional units of a product sold to retailers or consumers directly attributed to

Velocity Analysis

A method of analyzing sales data to identify products with high sales velocity. Velocity analysis helps