The variety of products that a retailer offers for sale to meet the diverse preferences and needs of its customers.
Dollar Sales
Measures the total revenue generated from products sold at retail, calculated by multiplying the number of
The variety of products that a retailer offers for sale to meet the diverse preferences and needs of its customers.
Measures the total revenue generated from products sold at retail, calculated by multiplying the number of
Represents the portion of an industry’s total sales that is accounted for by a specific company
Also referred to as Fast Moving Consumer Goods (FMCG), these products are sold quickly at relatively