The variety of products that a retailer offers for sale to meet the diverse preferences and needs of its customers.
Average Items Carried (AIC)
Average number of items that a retailer has within a category, brand or segment.
The variety of products that a retailer offers for sale to meet the diverse preferences and needs of its customers.
Average number of items that a retailer has within a category, brand or segment.
A data mining tool used to identify patterns of items frequently purchased together by analyzing transaction
A promotional offer that brands run both online and offline where a customer one item free