Assortment

Assortment

The variety of products that a retailer offers for sale to meet the diverse preferences and needs of its customers.

Related Terms

Brand Identity

Includes the visual elements of a brand such as the logo, design, color that helps the

Convenience

A small-format retail outlet that offers a limited selection of basic and immediate consumption items, such

Dollar

Refers to a retail outlet that specializes in selling a wide range of general merchandise and