Assortment

Assortment

The variety of products that a retailer offers for sale to meet the diverse preferences and needs of its customers.

Related Terms

Gross Margin

The difference between the revenue generated from sales and the cost of goods sold, expressed as

Prestige Pricing

A pricing strategy where products are priced at a premium to signal superior quality and status,

High-Low Pricing

A strategy where a company sets an initial high price for a product and later reduces