The variety of products that a retailer offers for sale to meet the diverse preferences and needs of its customers.
Brand Identity
Includes the visual elements of a brand such as the logo, design, color that helps the
The variety of products that a retailer offers for sale to meet the diverse preferences and needs of its customers.
Includes the visual elements of a brand such as the logo, design, color that helps the
The index shows the level of brand’s performance for a category within a specific market.
Represents the portion of an industry’s total sales that is accounted for by a specific company