Assortment

Assortment

The variety of products that a retailer offers for sale to meet the diverse preferences and needs of its customers.

Related Terms

High-Low Pricing

A strategy where a company sets an initial high price for a product and later reduces

Basket Size

The amount that a customer spends in a retail store in single transaction.

Market Basket Analysis

A data mining tool used to identify patterns of items frequently purchased together by analyzing transaction