Average Price

Average Price

Weighted average of actual price and promoted price for an item.

It does not take into account the package size of the product.

Related Terms

Prestige Pricing

A pricing strategy where products are priced at a premium to signal superior quality and status,

Kitting

A logistical technique involving the assembly and packaging of various related items together as a single

Brand Refresh

When a brand improvises its existing image and communications while maintaining its core identity.