Average Price

Average Price

Weighted average of actual price and promoted price for an item.

It does not take into account the package size of the product.

Related Terms

Competitive Retailer Marketing Area (CRMA)

Refers to a specific geographic region in which a retailer operates, focusing on the presence and

Zero-Based Budgeting (ZBB)

A budgeting approach where all expenses must be justified for each new budget period, rather than

Market Share

Represents the portion of an industry’s total sales that is accounted for by a specific company