Weighted average of actual price and promoted price for an item.
It does not take into account the package size of the product.
Brand Loyalty
Refers to a consumer’s consistent preference for purchasing the same brand over competing ones, driven by
Weighted average of actual price and promoted price for an item.
It does not take into account the package size of the product.
Refers to a consumer’s consistent preference for purchasing the same brand over competing ones, driven by
It includes the comprehensive strategies and practices retailers employ to promote and sell products to customers
Forecast accuracy refers to the degree to which a forecast aligns with actual sales data, indicating