Average Price

Average Price

Weighted average of actual price and promoted price for an item.

It does not take into account the package size of the product.

Related Terms

Blocking

Also called facing, zoning or fronting, a retail merchandizing concept where all products of the same

Promotion Effectiveness

Refers to the degree to which a promotional marketing campaign successfully achieves its intended objectives, such

Markdown Pricing

A pricing strategy where retailers lower the prices of products to boost sales and manage inventory