Weighted average of actual price and promoted price for an item.
It does not take into account the package size of the product.
Base Price
Also referred to as non-promoted price, it is the average price of an item across all
Weighted average of actual price and promoted price for an item.
It does not take into account the package size of the product.
Also referred to as non-promoted price, it is the average price of an item across all
A visual representation of products groups and segments, and the specific questions a shopper is asking
Consumers who consistently spend significantly more than average within a specific product category, making them a
A monthly catch-up on brand and category breakdowns. 1k+ subscribers and counting.
