The Ultimate CPG Glossary

Average Price

Weighted average of actual price and promoted price for an item.

It does not take into account the package size of the product.

Related Terms

Total sales of a store without breaking down the products sold into different categories. It is

Also called facing, zoning or fronting, a retail merchandizing concept where all products of the same

Also referred to as marketing co-op allowance or promotional allowance, it is the dollar amount that