Weighted average of actual price and promoted price for an item.
It does not take into account the package size of the product.
Brand Refresh
When a brand improvises its existing image and communications while maintaining its core identity.
Weighted average of actual price and promoted price for an item.
It does not take into account the package size of the product.
When a brand improvises its existing image and communications while maintaining its core identity.
Also referred to as Fast Moving Consumer Goods (FMCG), these products are sold quickly at relatively
Consumers who consistently spend significantly more than average within a specific product category, making them a