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Average Price

Average Price

Weighted average of actual price and promoted price for an item.

It does not take into account the package size of the product.

Related Terms

Advertising Allowance

Also referred to as marketing co-op allowance or promotional allowance, it is the dollar amount that

Baseline Sales

Amount of organic sales for a product in a marketplace without any marketing effort.

Heavy Buyers

Consumers who consistently spend significantly more than average within a specific product category, making them a