Weighted average of actual price and promoted price for an item.
It does not take into account the package size of the product.
Average Items Selling (AIS)
Average number of items that a retailer sells within a category, brand or segment.
Weighted average of actual price and promoted price for an item.
It does not take into account the package size of the product.
Average number of items that a retailer sells within a category, brand or segment.
A descriptive facet of a product that helps to specify, classify, and differentiate it within a
Also referred to as marketing co-op allowance or promotional allowance, it is the dollar amount that