Weighted average of actual price and promoted price for an item.
It does not take into account the package size of the product.
Average Items Carried (AIC)
Average number of items that a retailer has within a category, brand or segment.
Weighted average of actual price and promoted price for an item.
It does not take into account the package size of the product.
Average number of items that a retailer has within a category, brand or segment.
The price at which a product is usually sold. It is calculated for the product across
Evaluates a brand’s strengths, weaknessess and opportunities for brand development and repositioning.