Base Price

Also referred to as non-promoted price, it is the average price of an item across all stores.

Market conditions, competition, and production costs constitute the base price.

Related Terms

Also refered to as mass market retailer, it is a retail business that sells a wide

Also referred to as non-promoted price, it is the average price of an item across all

Refers to one of the distinct phases within a retail business’s lifecycle, encompassing its birth, growth,

Brand Performance