Base Price

Base Price

Also referred to as non-promoted price, it is the average price of an item across all stores.

Market conditions, competition, and production costs constitute the base price.

Related Terms

Base Price

Also referred to as non-promoted price, it is the average price of an item across all

Everyday Low Price (EDLP)

A retail pricing strategy offering customers consistently low prices on products without requiring coupons, waiting for

Category Manager

The person is responsible for overseeing a specific category of products of a brand. They develop