Base Price

Base Price

Also referred to as non-promoted price, it is the average price of an item across all stores.

Market conditions, competition, and production costs constitute the base price.

Related Terms

Product Listings

A product listing is an item’s entry in the broader catalog of an eCommerce website, designed

Excess Inventory

Also referred to as surplus inventory, denotes the surplus stock held by a company beyond what

Brand positioning

Refers to the unique offering or key differentiations of the brand’s products for its customers.