Base Price

Also referred to as non-promoted price, it is the average price of an item across all stores.

Market conditions, competition, and production costs constitute the base price.

Related Terms

Refers to the presence of products in their designated location within a store, ensuring they are

Also known as secondary product placement, it is a retail strategy that places complementary products together

In the Consumer Packaged Goods industry, the term “CPG company” typically denotes manufacturers within the sector.

Brand Performance