Base Price

Base Price

Also referred to as non-promoted price, it is the average price of an item across all stores.

Market conditions, competition, and production costs constitute the base price.

Related Terms

Excess Inventory

Also referred to as surplus inventory, denotes the surplus stock held by a company beyond what

Markdown Pricing

A pricing strategy where retailers lower the prices of products to boost sales and manage inventory

Cross Merchandising

Also known as secondary product placement, it is a retail strategy that places complementary products together