Base Price

Base Price

Also referred to as non-promoted price, it is the average price of an item across all stores.

Market conditions, competition, and production costs constitute the base price.

Related Terms

Just in time inventory

An inventory management that is focused on optimizing inventory levels by receiving raw materials and components

Generic Brand

A consumer product without a widely recognized name or logo, often lacking extensive advertising compared to

Coupon

A document or digital code that grants the holder a discount or rebate on a purchase.