Base Price

Also referred to as non-promoted price, it is the average price of an item across all stores.

Market conditions, competition, and production costs constitute the base price.

Related Terms

Total sales of a store without breaking down the products sold into different categories. It is

Also called facing, zoning or fronting, a retail merchandizing concept where all products of the same

A policy set by manufacturers dictating the lowest price at which retailers are allowed to advertise

Brand Performance