Base Price

Also referred to as non-promoted price, it is the average price of an item across all stores.

Market conditions, competition, and production costs constitute the base price.

Related Terms

Also known as secondary product placement, it is a retail strategy that places complementary products together

A logistical technique involving the assembly and packaging of various related items together as a single

A retail display technique where products are arranged in a left-to-right manner along a horizontal plane.

Brand Performance