Base Price

Base Price

Also referred to as non-promoted price, it is the average price of an item across all stores.

Market conditions, competition, and production costs constitute the base price.

Related Terms

Brand positioning

Refers to the unique offering or key differentiations of the brand’s products for its customers.

Markdown Pricing

A pricing strategy where retailers lower the prices of products to boost sales and manage inventory

High-Low Pricing

A strategy where a company sets an initial high price for a product and later reduces