When a brand improvises its existing image and communications while maintaining its core identity.
Minimum Advertised Price (MAP)
A policy set by manufacturers dictating the lowest price at which retailers are allowed to advertise
When a brand improvises its existing image and communications while maintaining its core identity.
A policy set by manufacturers dictating the lowest price at which retailers are allowed to advertise
Refers to the physical volume of product sold at retail, standardized into a common unit relevant
A professional responsible for actively promoting and increasing brand awareness by engaging in direct, face-to-face interactions