When a brand improvises its existing image and communications while maintaining its core identity.
Advertising Allowance
Also referred to as marketing co-op allowance or promotional allowance, it is the dollar amount that
When a brand improvises its existing image and communications while maintaining its core identity.
Also referred to as marketing co-op allowance or promotional allowance, it is the dollar amount that
Often refered to as the list price or sticker price, it is the price recommended by
A customer loyalty scheme designed to incentivize repeat purchases by offering rewards based on the accumulation