When a brand improvises its existing image and communications while maintaining its core identity.
Baseline Sales
Amount of organic sales for a product in a marketplace without any marketing effort.
When a brand improvises its existing image and communications while maintaining its core identity.
Amount of organic sales for a product in a marketplace without any marketing effort.
A professional responsible for actively promoting and increasing brand awareness by engaging in direct, face-to-face interactions
Refers to a consumer’s consistent preference for purchasing the same brand over competing ones, driven by