When a brand improvises its existing image and communications while maintaining its core identity.
Mass Merchandizer
Also refered to as mass market retailer, it is a retail business that sells a wide
When a brand improvises its existing image and communications while maintaining its core identity.
Also refered to as mass market retailer, it is a retail business that sells a wide
Consumers who consistently spend significantly more than average within a specific product category, making them a
Refers to the physical volume of product sold at retail, standardized into a common unit relevant