When a brand improvises its existing image and communications while maintaining its core identity.
Basket Size
The amount that a customer spends in a retail store in single transaction.
When a brand improvises its existing image and communications while maintaining its core identity.
The amount that a customer spends in a retail store in single transaction.
Refers to the unique offering or key differentiations of the brand’s products for its customers.
Includes the visual elements of a brand such as the logo, design, color that helps the