Brand Refresh

Brand Refresh

When a brand improvises its existing image and communications while maintaining its core identity.

Related Terms

Brand Identity

Includes the visual elements of a brand such as the logo, design, color that helps the

Purchase Frequency (PF)

Refers to the rate at which customers make purchases within a specific timeframe. It offers businesses

Heavy Buyers

Consumers who consistently spend significantly more than average within a specific product category, making them a