Brand Refresh

Brand Refresh

When a brand improvises its existing image and communications while maintaining its core identity.

Related Terms

Frequent Buyer Program

A customer loyalty scheme designed to incentivize repeat purchases by offering rewards based on the accumulation

Merchandising

It includes the comprehensive strategies and practices retailers employ to promote and sell products to customers

Product Attributes

A descriptive facet of a product that helps to specify, classify, and differentiate it within a