When a brand improvises its existing image and communications while maintaining its core identity.
Brand positioning
Refers to the unique offering or key differentiations of the brand’s products for its customers.
When a brand improvises its existing image and communications while maintaining its core identity.
Refers to the unique offering or key differentiations of the brand’s products for its customers.
A customer loyalty scheme designed to incentivize repeat purchases by offering rewards based on the accumulation
Average number of items that a retailer has within a category, brand or segment.
4.7 rating
4.7 rating
4.7 rating
A monthly catch-up on brand and category breakdowns. 1K+ subscribers and counting.
