When a brand improvises its existing image and communications while maintaining its core identity.
Equivalized Unit Sales (EQ Sales)
Refers to the physical volume of product sold at retail, standardized into a common unit relevant
When a brand improvises its existing image and communications while maintaining its core identity.
Refers to the physical volume of product sold at retail, standardized into a common unit relevant
Average number of items that a retailer sells within a category, brand or segment.
Also referred to as non-promoted price, it is the average price of an item across all