When a brand improvises its existing image and communications while maintaining its core identity.
On-Shelf Availability (OSA)
Refers to the presence of products in their designated location within a store, ensuring they are
When a brand improvises its existing image and communications while maintaining its core identity.
Refers to the presence of products in their designated location within a store, ensuring they are
Also called facing, zoning or fronting, a retail merchandizing concept where all products of the same
Refers to the financial return generated from online business activities relative to the cost invested in