In the Consumer Packaged Goods industry, the term “CPG company” typically denotes manufacturers within the sector.
Such companies might focus on producing a single brand or product, a brand encompassing a range of products, or a diverse portfolio of brands covering various categories.
A pricing strategy where products are priced at a premium to signal superior quality and status,
Refers to the presence of products in their designated location within a store, ensuring they are
A customer loyalty scheme designed to incentivize repeat purchases by offering rewards based on the accumulation
