In the Consumer Packaged Goods industry, the term “CPG company” typically denotes manufacturers within the sector.
Such companies might focus on producing a single brand or product, a brand encompassing a range of products, or a diverse portfolio of brands covering various categories.
Also called facing, zoning or fronting, a retail merchandizing concept where all products of the same
A budgeting approach where all expenses must be justified for each new budget period, rather than
The person is responsible for overseeing a specific category of products of a brand. They develop
