In the Consumer Packaged Goods industry, the term “CPG company” typically denotes manufacturers within the sector.
Such companies might focus on producing a single brand or product, a brand encompassing a range of products, or a diverse portfolio of brands covering various categories.
Also referred to as marketing co-op allowance or promotional allowance, it is the dollar amount that
Involves grouping products into suitable categories and managing category performance. This involves inputs from both brand
A strategy where a company sets an initial high price for a product and later reduces
