In the Consumer Packaged Goods industry, the term “CPG company” typically denotes manufacturers within the sector.
Such companies might focus on producing a single brand or product, a brand encompassing a range of products, or a diverse portfolio of brands covering various categories.
It includes the comprehensive strategies and practices retailers employ to promote and sell products to customers
Emerges when customers consistently favor a brand over its competitors, leading to repeat purchases and a
A visual representation of products groups and segments, and the specific questions a shopper is asking
