In the Consumer Packaged Goods industry, the term “CPG company” typically denotes manufacturers within the sector.
Such companies might focus on producing a single brand or product, a brand encompassing a range of products, or a diverse portfolio of brands covering various categories.
Also referred to as non-promoted price, it is the average price of an item across all
Amount of organic sales for a product in a marketplace without any marketing effort.
Also refered to as mass market retailer, it is a retail business that sells a wide
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