CPG manufacturing

CPG manufacturing

In the Consumer Packaged Goods industry, the term “CPG company” typically denotes manufacturers within the sector.

Such companies might focus on producing a single brand or product, a brand encompassing a range of products, or a diverse portfolio of brands covering various categories.

Related Terms

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It is the average quantity or value of a product purchased by a single household within

Kitting

A logistical technique involving the assembly and packaging of various related items together as a single

Market Basket Analysis

A data mining tool used to identify patterns of items frequently purchased together by analyzing transaction