In the Consumer Packaged Goods industry, the term “CPG company” typically denotes manufacturers within the sector.
Such companies might focus on producing a single brand or product, a brand encompassing a range of products, or a diverse portfolio of brands covering various categories.
It includes the comprehensive strategies and practices retailers employ to promote and sell products to customers
Refers to a specific geographic region in which a retailer operates, focusing on the presence and
The index shows the level of brand’s performance within a specific market.
