CPG manufacturing

CPG manufacturing

In the Consumer Packaged Goods industry, the term “CPG company” typically denotes manufacturers within the sector.

Such companies might focus on producing a single brand or product, a brand encompassing a range of products, or a diverse portfolio of brands covering various categories.

Related Terms

Frequent Buyer Program

A customer loyalty scheme designed to incentivize repeat purchases by offering rewards based on the accumulation

Advertising Allowance

Also referred to as marketing co-op allowance or promotional allowance, it is the dollar amount that

Category Buyer

The person is responsible for assisting the procurement manager and category team in implementing procurement and