In the Consumer Packaged Goods industry, the term “CPG company” typically denotes manufacturers within the sector.
Such companies might focus on producing a single brand or product, a brand encompassing a range of products, or a diverse portfolio of brands covering various categories.
Refers to one of the distinct phases within a retail business’s lifecycle, encompassing its birth, growth,
A descriptive facet of a product that helps to specify, classify, and differentiate it within a
A retail pricing strategy offering customers consistently low prices on products without requiring coupons, waiting for
