In the Consumer Packaged Goods industry, the term “CPG company” typically denotes manufacturers within the sector.
Such companies might focus on producing a single brand or product, a brand encompassing a range of products, or a diverse portfolio of brands covering various categories.
Includes the visual elements of a brand such as the logo, design, color that helps the
A retail pricing strategy offering customers consistently low prices on products without requiring coupons, waiting for
A pricing strategy where products are priced at a premium to signal superior quality and status,
