In the Consumer Packaged Goods industry, the term “CPG company” typically denotes manufacturers within the sector.
Such companies might focus on producing a single brand or product, a brand encompassing a range of products, or a diverse portfolio of brands covering various categories.
Refers to the presence of products in their designated location within a store, ensuring they are
A situation occurs when a product that is supposed to be available for sale is completely
Refers to the purchase of goods in quantities greater than immediately needed, with the intent to
