In the Consumer Packaged Goods industry, the term “CPG company” typically denotes manufacturers within the sector.
Such companies might focus on producing a single brand or product, a brand encompassing a range of products, or a diverse portfolio of brands covering various categories.
Refers to the physical volume of product sold at retail, standardized into a common unit relevant
Also known as sales promotion, is a temporary marketing strategy aimed at boosting brand awareness and
An e-commerce metric that is calculated by dividing the total value of all orders over a
