In the Consumer Packaged Goods industry, the term “CPG company” typically denotes manufacturers within the sector.
Such companies might focus on producing a single brand or product, a brand encompassing a range of products, or a diverse portfolio of brands covering various categories.
A initiative by a company to incentivize repeat purchases and customer loyalty by offering rewards, discounts,
It is the level of positive association and emotional connection that consumers have with a particular
An e-commerce metric that is calculated by dividing the total value of all orders over a
