Coupon

Coupon

A document or digital code that grants the holder a discount or rebate on a purchase. It serves as a promotional tool to encourage buying by offering savings directly to consumers.

Related Terms

Product Attributes

A descriptive facet of a product that helps to specify, classify, and differentiate it within a

CPG manufacturing

In the Consumer Packaged Goods industry, the term “CPG company” typically denotes manufacturers within the sector.

Brand Refresh

When a brand improvises its existing image and communications while maintaining its core identity.