Coupon

Coupon

A document or digital code that grants the holder a discount or rebate on a purchase. It serves as a promotional tool to encourage buying by offering savings directly to consumers.

Related Terms

Blocking

Also called facing, zoning or fronting, a retail merchandizing concept where all products of the same

Velocity Analysis

A method of analyzing sales data to identify products with high sales velocity. Velocity analysis helps

Brand Assessment

Evaluates a brand’s strengths, weaknessess and opportunities for brand development and repositioning.