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Glossary /
Coupon

Coupon

A document or digital code that grants the holder a discount or rebate on a purchase. It serves as a promotional tool to encourage buying by offering savings directly to consumers.

Related Terms

Incremental Sales

Refers to the additional units of a product sold to retailers or consumers directly attributed to

Field Marketing Representative

A professional responsible for actively promoting and increasing brand awareness by engaging in direct, face-to-face interactions

Incremental Revenue

Represents the additional profit generated by a business as a result of increased sales volume. It