Category Manager

Category Manager

The person is responsible for overseeing a specific category of products of a brand. They develop and implement category strategies to maximize profitability, efficiency, and market share, managing product assortment, supplier relationships, pricing, and promotions to meet consumer demand and organizational goals.

Related Terms

Excess Inventory

Also referred to as surplus inventory, denotes the surplus stock held by a company beyond what

CPG manufacturing

In the Consumer Packaged Goods industry, the term “CPG company” typically denotes manufacturers within the sector.