Category Manager

Category Manager

The person is responsible for overseeing a specific category of products of a brand. They develop and implement category strategies to maximize profitability, efficiency, and market share, managing product assortment, supplier relationships, pricing, and promotions to meet consumer demand and organizational goals.

Related Terms

Product Listings

A product listing is an item’s entry in the broader catalog of an eCommerce website, designed

Baseline Sales

Amount of organic sales for a product in a marketplace without any marketing effort.