Category Manager

Category Manager

The person is responsible for overseeing a specific category of products of a brand. They develop and implement category strategies to maximize profitability, efficiency, and market share, managing product assortment, supplier relationships, pricing, and promotions to meet consumer demand and organizational goals.

Related Terms

Average Price

Weighted average of actual price and promoted price for an item. It does not take into

Consumer Promotion

Also known as sales promotion, is a temporary marketing strategy aimed at boosting brand awareness and