Bestselling Arts, Crafts & Sewing brands on Amazon.com in April 2025


Share :
Top Brands Distribution

In April 2025, Amazon.com's bestseller list for the Arts, Crafts & Sewing category showcased 209 unique products from 152 different brands. Top brands among the bestsellers included Apple Barrel (5 products, 2.4% share), Crayola (4 products, 1.9% share), and Kukka Essential Oils (2 products, 1.0% share). The prices of these bestselling products ranged from $0.58 to $34.98, with an average price of $9.38. Most bestsellers were priced in the $1-$10 range.

209

Products

152

Brands

$9.38
$0.58$34.98

Average Price

Top Brands

Analyzing the leading brands, we see that Apple Barrel, featuring 5 unique products, offered bestsellers priced from $0.58 to $15.97, with an average price of $6.63. It held a 2.4% share of the bestseller list and garnered an average rating of 4.8 stars from 104K reviews. With a selection of 4 unique products, Crayola's bestsellers ranged in price from $9.92 to $16.59, averaging $12.89. The brand's share of the bestseller list was 1.9%, with an average rating of 4.7 stars based on 70K reviews. Kukka Essential Oils captured a 1.0% share of the bestseller list with 2 unique products. Its bestsellers had prices ranging from $9.49 to $12.99, with an average of $10.54, and an average rating of 4.4 stars from 28K reviews.

BrandProductsShareAverage RankAverage PriceRatingReport
5
2.4%
25.7
2100
$6.63
$0.58$15.97
4.8
(104,149 ratings)
4
1.9%
37.9
196
$12.89
$9.92$16.59
4.7
(69,528 ratings)
2
1.0%
1.3
13
$10.54
$9.49$12.99
4.4
(27,745 ratings)
5
2.4%
34.4
890
$7.81
$3.39$15.71
4.8
(167,067 ratings)
3
1.4%
8.6
389
$10.6
$10.14$11.97
4.7
(60,554 ratings)
3
1.4%
39.8
397
$7.37
$4.99$9.99
4.7
(242,762 ratings)
4
1.9%
43.7
6100
$8.26
$4.99$11.99
4.7
(61,056 ratings)
2
1.0%
12.9
397
$7.97
$6.39$8.99
4.7
(14,341 ratings)
1
0.5%
10.8
326
$10.42
$9.99$11.99
4.6
(11,970 ratings)
2
1.0%
12.3
520
$8.28
$5.9$9.95
4.3
(148,771 ratings)

Top Products

Below are the highest-ranked products in this category, based on their performance, pricing, and customer feedback. These top Amazon.com bestsellers represent the most popular choices among shoppers and help brands identify what's working on the digital shelf.

ProductAverage RankAverage PriceRating
6.2
314
$3.42
$2.67$3.51
4.8
(10,146 ratings)
7.7
316
$9.78
$7.99$9.99
4.8
(85,068 ratings)
7.8
411
$10.92
$10.62$12.99
4.6
(19,723 ratings)
1.2
12
$9.99
4.4
(14,095 ratings)
10.1
316
$7.93
$6.39$7.99
4.7
(10,042 ratings)
10.8
326
$10.42
$9.99$11.99
4.6
(11,970 ratings)
22.4
168
$9.93
$9.92$9.99
4.7
(3,061 ratings)
13.7
924
$5.79
4.8
(23,712 ratings)
2.7
25
$1.02
$0.58$4.32
4.7
(42,553 ratings)
15.8
331
$6.15
$5.98$6.99
4.5
(56,399 ratings)

Content Compliance

This section discusses key metrics such as text content, video content, image content, and overall content score. This helps brands understand Amazon.com's content requirements for the category and how the top-performing brands optimize their listings to meet these standards.This analysis focuses on key content metrics such as text content, video content, image content, and the overall content score. It aids brands in understanding Amazon.com's content requirements for the category and how leading brands optimize their listings to comply with these guidelines.


Title

Title Length

155characters (median)
Distribution of title character lengths. Longer bars indicate more products in that range.
32-64
3%
64-96
12%
96-128
19%
128-160
17%
160-192
35%
192-224
13%

Title Score

80/ 100
Distribution of title scores. Longer bars indicate more products in that range.
Histogram Distribution

No Special Characters

Title should not contain disallowed special characters
Compliance Distribution

Proper Capitalization

Title should use proper capitalization for words
Compliance Distribution

Product Identification

Title should include key product identifying information
Compliance Distribution

Character Count

Title should have an appropriate character count
Compliance Distribution

Spelling & Grammar

Title should have correct spelling and grammar
Compliance Distribution

Proper Numerals

Title should use numerals correctly
Compliance Distribution

Content

Total Score

60/ 100
Distribution of total scores. Longer bars indicate more products in that range.
Histogram Distribution

Bullet Points

5points (median)
Distribution of bullet point counts. Longer bars indicate more products in that range.
0-2
2%
2-4
1%
4-6
74%
6-8
20%
8-10
3%

Bullet Average Length

103.7characters (median)
Distribution of average bullet point character lengths. Longer bars indicate more products in that range.
0-58
20%
58-116
38%
116-174
23%
174-232
16%
232-290
2%

Description Score

0/ 100
Distribution of description scores. Longer bars indicate more products in that range.
Histogram Distribution

Bullets Score

4/ 100
Distribution of bullet point scores. Longer bars indicate more products in that range.
Histogram Distribution

No Time-Sensitive Info

Description should not contain time-sensitive information
Compliance Distribution

Spelling & Grammar

Description should have correct spelling and grammar
Compliance Distribution

No HTML Tags

Description should not contain HTML tags
Compliance Distribution

No Email Addresses

Description should not contain email addresses
Compliance Distribution

Product Details

Description should include dimensions, care, and warranty information
Compliance Distribution

Major Features

Description should highlight major product features
Compliance Distribution

No Promotional Phrases

Description should not contain promotional phrases
Compliance Distribution

Has Enhanced Content

Product should have enhanced content
Compliance Distribution

Spelling & Grammar

Bullet points should have correct spelling and grammar
Compliance Distribution

Feature Highlights

Bullet points should highlight key product features
Compliance Distribution

No Shipping Info

Bullet points should not contain shipping or company information
Compliance Distribution

No Promotional Phrases

Bullet points should not contain promotional phrases
Compliance Distribution

Proper Measurements

Bullet points should spell out measurements correctly
Compliance Distribution

No Pricing Info

Bullet points should not contain pricing information
Compliance Distribution

Images

Total Images

7images (median)
Distribution of total image counts. Longer bars indicate more products in that range.
0-3
0%
3-6
8%
6-9
76%
9-12
15%
12-15
1%

Graphics Images

3images (median)
Distribution of graphics image counts. Longer bars indicate more products in that range.
0-2
23%
2-4
38%
4-6
32%
6-8
7%

Silo Images

1images (median)
Distribution of silo image counts. Longer bars indicate more products in that range.
0-1
18%
1-2
46%
2-3
21%
3-4
11%
4-5
5%

Alternate Images

6images (median)
Distribution of alternate image counts. Longer bars indicate more products in that range.
0-3
2%
3-6
35%
6-9
56%
9-12
6%

Lifestyle Images

2images (median)
Distribution of lifestyle image counts. Longer bars indicate more products in that range.
0-2
45%
2-4
38%
4-6
14%
6-8
3%

Centered

Product should be centered in the image
Compliance Distribution

No White Border

Image should not have a white border
Compliance Distribution

Full Bleed

Image should use full bleed (extend to edges)
Compliance Distribution

Not Enlarged

Image should not be artificially enlarged
Compliance Distribution

Valid Dimensions

Image should have valid pixel dimensions
Compliance Distribution

Has 360° Images

Product should have 360-degree images
Compliance Distribution

Videos

Total Videos

6videos (median)
Distribution of video counts. Longer bars indicate more products in that range.
0-2
28%
2-4
3%
4-6
6%
6-8
54%
8-10
10%

Has Videos

Product should have videos
Compliance Distribution

About Our Category Reports

Our Amazon.com Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Amazon digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Amazon digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.

Is Your Brand Reaching Its Full Potential?

Explore Digital Shelf Solutions with MetricsCart!