Amazon.ae Bestseller Reports

Bestselling Baby Products brands on Amazon UAE in February 2026

Top Brands Distribution
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In February 2026, Amazon UAE's bestseller list for the Baby Products category showcased 229 unique products from 47 different brands. Top brands among the bestsellers included Pampers (41 products, 17.9% share), Johnson's Baby (13 products, 5.7% share), and Huggies (21 products, 9.2% share). The prices of these bestselling products ranged from AED 7.49 to AED 199.00, with an average price of AED 72.48. Most bestsellers were priced in the AED 20.00-AED 40.00 range.

229

Products

47

Brands

AED 72.48
AED 7.49 — AED 199

Average Price

Top Brands

Key insights into the top-performing brands include Pampers, featuring 41 unique products, offered bestsellers priced from AED 35.23 to AED 199.00, with an average price of AED 124.72. It held a 17.9% share of the bestseller list and garnered an average rating of 4.3 stars from 40K reviews. With a selection of 13 unique products, Johnson's Baby's bestsellers ranged in price from AED 10.45 to AED 26.95, averaging AED 18.99. The brand's share of the bestseller list was 5.7%, with an average rating of 4.4 stars based on 40K reviews. Huggies captured a 9.2% share of the bestseller list with 21 unique products. Its bestsellers had prices ranging from AED 24.00 to AED 194.36, with an average of AED 98.59, and an average rating of 4.3 stars from 48K reviews.

BrandProductsShareAverage RankAverage PriceRatingReport
Pampers
41
17.9%
35.1
2 — 100
AED 124.72
AED 35.23 — AED 199
4.3
(39,666 ratings)
Johnson's Baby
13
5.7%
30.7
2 — 100
AED 18.99
AED 10.45 — AED 26.95
4.4
(39,861 ratings)
Huggies
21
9.2%
46.3
7 — 100
AED 98.59
AED 24 — AED 194.36
4.3
(47,588 ratings)
Babyjoy
28
12.2%
54.6
6 — 100
AED 71.1
AED 21 — AED 165
4.5
(25,716 ratings)
Waterwipes
4
1.8%
33.8
1 — 99
AED 93.43
AED 37 — AED 127
4.7
(76,436 ratings)
Mustela
7
3.1%
57.9
2 — 100
AED 50.72
AED 24 — AED 105.84
4.7
(42,642 ratings)
Kokoshi
6
2.6%
15.6
4 — 41
AED 54.96
AED 19.9 — AED 86.4
4.3
(726 ratings)
Cool & Cool
6
2.6%
44.5
7 — 99
AED 20.5
AED 12.55 — AED 33.6
4.6
(2,493 ratings)
Sebamed
10
4.4%
43.2
11 — 99
AED 21.21
AED 7.49 — AED 37.2
4.6
(31,450 ratings)
Sky-touch
10
4.4%
63.3
16 — 100
AED 64.64
AED 17 — AED 113.66
4.3
(2,205 ratings)

Top Products

The highest-rated product has 4.8 stars, while the lowest has 2.1 stars. In terms of pricing, the most expensive product is AED 199.00, and the least expensive is AED 7.49.

Overall, the following are the highest-ranked products in the category, measured by performance, pricing, and customer feedback. As top Amazon UAE bestsellers, they show what resonates with shoppers and help brands spot what's working on the digital shelf. The highest average rank is 1.0, and the lowest is 11.8. The highest-rated product has 4.7 stars, while the lowest is 3.1 stars. In terms of pricing, the highest is AED 182.00, and the lowest is AED 12.95.

ProductAverage RankAverage PriceRating
WAWaterWipes Original Plastic Free Baby Wipes, 720 wet wipes (12 packs)
1
AED 127
4.5
(27,029 ratings)
JOJohnson's Baby Wipes - Gentle All Over, 216 Total Count, Soft and Soothing Wipes for Delicate Skin, Fragrance-Free and Alcohol-Free, Dermatologically Tested, Suitable for Newborns and Toddlers
3.3
2 — 5
AED 14.42
AED 13.13 — AED 15.7
4.4
(1,418 ratings)
PAPampers Rash Protection Pants Diapers, Size 5, 12-18kg, +50% Aloe Vera Lotion, 360° Leak-Free Fit for up to 100% Leakage Protection, Giga Box, 210 Count
6
3 — 12
AED 182
AED 175 — AED 189
3.1
(40 ratings)
PAPampers Ultimate Comfort Taped Diapers, Size 2, 3-8kg, Lotion infused with Aloe Vera and Vitamin E, x1000 Leak Locks Technology for Leakage Protection, Giant Saving Pack, 168 Count
4
2 — 6
AED 98.85
AED 95.44 — AED 102.26
4.6
(2,506 ratings)
JOJohnson’s Baby Cotton Buds, Box of 200
9.1
3 — 25
AED 12.95
AED 10.45 — AED 15.44
4.3
(27,343 ratings)
MUMustela Gentle Cleansing Gel - 500ml
3.2
2 — 10
AED 47.8
AED 43.6 — AED 52
4.7
(13,135 ratings)
KOKokoshi Baby Wet Wipes – 99% Pure Water & Vitamin E – Hypoallergenic, Alcohol-Free & Fragrance-Free – Ultra-Soft Japanese Quality – Wipes for Newborns & Sensitive Skin
10.6
4 — 20
AED 19.9
4.7
(88 ratings)
PAPampers Rash Protection Pants Diapers, Size 6, 16+kg, +50% Aloe Vera Lotion, 360° Leak-Free Fit for up to 100% Leakage Protection, Giga Box, 168 Count
10.4
4 — 17
AED 182
AED 175 — AED 189
4.4
(1,822 ratings)
PAPampers Ultimate Comfort Taped Diapers, Size 1, 2-5kg, Lotion infused with Aloe Vera and Vitamin E, x1000 Leak Locks Technology for Leakage Protection, Mega Pack, 86 Count
8
5 — 16
AED 49.18
AED 46.03 — AED 52.33
4.6
(2,737 ratings)
JOJohnson's Baby Wipes - Ultimate Clean & Gentle Care, 3 + 1 Free Packs of 48 Wipes, 192 Total Count, Soft & Hydrating for Delicate Skin, Dermatologically Tested
11.8
7 — 26
AED 24.01
AED 22.3 — AED 25.72
4.5
(1,433 ratings)

About Amazon UAE Best Seller Category Reports

Our Amazon UAE Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Amazon digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Amazon digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.

Disclaimer: Data on this page is based on publicly available amazon.ae information and compiled using proprietary analysis. All trademarks and brand names belong to their owners. This report is for informational purposes only and is not endorsed by Amazon UAE or featured brands.