Bestselling Baby Products brands on Amazon UAE in January 2026
In January 2026, Amazon UAE's bestseller list for the Baby Products category showcased 189 unique products from 47 different brands. Top brands among the bestsellers included Pampers (37 products, 19.6% share), Johnson's Baby (10 products, 5.3% share), and Huggies (15 products, 7.9% share). The prices of these bestselling products ranged from AED 7.25 to AED 199.00, with an average price of AED 64.30. Most bestsellers were priced in the AED 20.00-AED 40.00 range.
Products
Brands
Average Price
Top Brands
Key insights into the top-performing brands include Pampers, featuring 37 unique products, offered bestsellers priced from AED 10.00 to AED 324.00, with an average price of AED 130.88. It held a 19.6% share of the bestseller list and garnered an average rating of 4.2 stars from 23K reviews. With a selection of 10 unique products, Johnson's Baby's bestsellers ranged in price from AED 10.45 to AED 26.95, averaging AED 17.68. The brand's share of the bestseller list was 5.3%, with an average rating of 4.4 stars based on 38K reviews. Huggies captured a 7.9% share of the bestseller list with 15 unique products. Its bestsellers had prices ranging from AED 31.45 to AED 177.00, with an average of AED 107.94, and an average rating of 4.3 stars from 13K reviews.
Top Products
The highest-rated product has 4.8 stars, while the lowest has 2.6 stars. In terms of pricing, the most expensive product is AED 324.00, and the least expensive is AED 7.25.
Overall, the following are the highest-ranked products in the category, measured by performance, pricing, and customer feedback. As top Amazon UAE bestsellers, they show what resonates with shoppers and help brands spot what's working on the digital shelf. The highest average rank is 1.0, and the lowest is 14.1. The highest-rated product has 4.7 stars, while the lowest is 3.1 stars. In terms of pricing, the highest is AED 196.55, and the lowest is AED 10.58.
| Product | Average Rank | Average Price | Rating | |
|---|---|---|---|---|
1 | AED 129.06 AED 99 — AED 135 | 4.5 (26,705 ratings) | ||
2.4 2 — 8 | AED 43.1 AED 42.3 — AED 46.1 | 4.7 (11,450 ratings) | ||
6.9 3 — 12 | AED 19.9 | 4.7 (81 ratings) | ||
8.8 4 — 15 | AED 47.95 AED 46.03 — AED 51.14 | 4.6 (2,260 ratings) | ||
14.1 3 — 79 | AED 13.7 AED 13.13 — AED 14.65 | 4.4 (1,398 ratings) | ||
7.1 5 — 11 | AED 43.5 | 3.9 (26 ratings) | ||
4.4 3 — 8 | AED 196.55 AED 175 — AED 272.84 | 3.1 (37 ratings) | ||
11 4 — 26 | AED 10.58 AED 10.45 — AED 11.4 | 4.4 (27,036 ratings) | ||
14 3 — 76 | AED 23.26 AED 22.3 — AED 24.85 | 4.5 (1,420 ratings) | ||
4.9 3 — 9 | AED 51.81 | 4.4 (545 ratings) |
About Amazon UAE Best Seller Category Reports
Our Amazon UAE Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Amazon digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Amazon digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.
Disclaimer: Data on this page is based on publicly available amazon.ae information and compiled using proprietary analysis. All trademarks and brand names belong to their owners. This report is for informational purposes only and is not endorsed by Amazon UAE or featured brands.
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