About the Report
This report is based on the performance of Amazon Saver private label brand under Amazon. During November 2024, a total of 47 products were monitored under 18 categories, and it was found that the Amazon Saver has a total of 79K reviews with an average rating of 4.4 and an average pricing of $2.60.
Introduction
In September 2024, Amazon introduced its new private-label brand, Amazon Saver, aiming to provide budget-friendly grocery essentials to consumers. The initial product lineup includes items such as crackers, cookies, canned fruits, and condiments, with most products priced under $5.
This launch aligns with a broader trend in the US grocery market, where private-label brands have been gaining traction. As of 2023, private-label products represent 19% of US grocery sales, with projections suggesting this could grow to 30% by 2033.
In 2024, store brand sales reached a record $271 billion, marking a 3.9% increase from the previous year. Given the current market dynamics and Amazon’s strategic focus, Amazon Saver is poised to make a significant impact in the private-label grocery sector.
READ MORE | Want to know more about private label brands? Check out our blog on Understanding the Potential of Private Label Brands.
Highlights
- Amazon Saver focuses primarily on Spices & Seasonings, Packaged Foods, and Pickles, making them its most widely available categories.
- Meat, Poultry & Seafood, Plant-Based Coffee Creamers, and Coffee Creamers are among the higher-priced items in the Amazon Saver lineup.
- Packaged Foods, Spices & Seasonings, and Pickle Relishes are the most affordable product categories under Amazon Saver.
- Saltine Crackers are the most popular Amazon Saver products, with a total review count of 21.1K.
- Amazon.com is the most popular seller, offering a total of 14 products.
Honey Is the Most Expensive Amazon Saver Product, Priced at $7.5
The higher prices reflect the costs associated with sourcing and production, especially for items like honey, which require specific processing and quality standards.
Original Coffee Creamer, Non-Dairy, 35.3 Oz, is the second most expensive Amazon Saver product, priced at $5.5.
Despite the slight increase in price, these products remain competitively priced within the market, ensuring that customers receive quality staples without breaking the bank.
Sweet Peas Priced At $0.69, Is the Least Expensive Amazon Saver Product
Amazon Saver grocery offers a range of budget-friendly essentials, with most items priced under $5. At $1.79, Saltine Crackers, 16 Oz, is one of the most popular and least expensive products offered by the Amazon Saver brand.
Other items like Sweet Relish, 10 Fl Oz, Black Pepper, 2.25 Oz are also in the lower price category at $1.59 and $1.39, respectively. These affordable options make it easier for shoppers to manage their grocery budgets without compromising on quality.
With advanced price monitoring software, you can consistently check for pricing variations across multiple platforms, allowing you to be one step ahead of the competition.
Amazon Saver’s Meat, Poultry & Seafood Category Offers Affordable Options Compared To Other Mainstream Brands
The meat, poultry, and seafood category, together with the plant-based coffee creamer category, have an average price of $4 each. The economic pricing of these categories ensures a competitive edge for Amazon Saver products when compared to other mainstream brands offering products in these categories.
Crackers, pickle relishes, mixed spices, and seasonings together with canned, jarred, and packaged foods categories are on the lower price spectrum with average prices of $2.2, $1.6, $1, and $0.7, respectively.
Saltine Crackers Are the Most Popular Amazon Saver Product, With the Highest Review Count of 21.1k
Amazon Saver’s Saltine Crackers have garnered significant popularity among online shoppers. Customers appreciate their light, crispy texture, and mild flavor, making them a versatile and affordable snack option.
Many reviewers note that these crackers are an excellent replacement for more expensive name-brand versions, offering comparable taste and quality at a budget-friendly price.
However, some customers have reported issues with packaging, leading to broken crackers upon arrival. Despite this, the overall consensus is positive, with many users expressing satisfaction with the product’s freshness and value.
Other products like French Vanilla Coffee Creamer, 15 Ounce (Pack of 1), Original Coffee Creamer, 16 Oz, Original Country Club Crackers, 13.7 Ounce, etc., are also among customer favorites with reviews of 7.1K, 6.1K, and 3.6K respectively.
With a cutting-edge review monitoring solution, it becomes easier for brands and online sellers to identify the preferences of online customers and offer products that strike the right balance between affordability and quality.
READ MORE | How do Amazon private label brands manage to be successful? Check out our blog on Decoding the Success of Amazon Private Brands.
Conclusion
Amazon Saver private label has established itself as a strong contender in the private-label grocery market by offering affordable and high-quality alternatives to mainstream brands.
With a diverse product range spanning snacks, condiments, spices, packaged foods, and beverages, it caters to budget-conscious consumers.
However, specific premium offerings, such as meat and plant-based coffee creamers, indicate Amazon’s strategy to capture various market segments.
As Amazon continues to refine its private-label strategy, Amazon Saver’s performance will be shaped by evolving consumer preferences, pricing dynamics, and its ability to maintain quality while expanding product offerings.
To stay ahead of the competition and monitor brand performance effectively, MetricsCart provides real-time insights into pricing trends, product availability, share of search, and customer sentiment, helping brands optimize their e-commerce strategies for sustained growth.
Disclaimer: MetricsCart is the exclusive owner of data used in the DSI reports. Any kind of third-party usage entails due credit to the source material.
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