Vivian, Author at MetricsCart - Page 6 of 10

Vivian

Senior Content Writer & Strategist

About

Vivian brings a research-driven lens to digital shelf dynamics at MetricsCart, focusing on review sentiment, pricing evolution, and retail media effectiveness for CPG brands. With over four years of experience across SaaS and e-commerce, she specializes in creating B2B content that bridges retail technology with real business outcomes.

Expertise:

Consumer BehaviorCPG Insights

Articles by Vivian

Trends
7 minute read

Future of Electronics in 2026: It Looks Smarter, Greener, And Bigger!

The future of electronics is here: AI, smart homes, hybrid shopping, and sustainability are reshaping consumer buying behavior. Read more to see what’s driving demand.

Digital Shelf Insights
6 minute read

Chew On This: Unwrapping The Best Bubble Gum Brands On Amazon

Explore the best bubble gum brands on Amazon, uncovering top performers, emerging trends, and consumer preferences that are shaping the chewing gum category.

Digital Shelf Analytics
9 minute read

Understanding E-Commerce Analytics: A Complete Guide for Brands

Learn what e-commerce analytics is and how it helps optimize pricing, improve customer engagement, and drive growth with real-time data and actionable insights.

Digital Shelf Insights
8 minute read

Olipop vs. Poppi: Data Insights Into A Fizzy Face-Off

Olipop vs Poppi: With PepsiCo’s acquisition of Poppi, the stakes are higher than ever. Learn how their marketing and sales strategies impact the prebiotic soda scene.

E-Commerce
6 minute read

50 Key Online Consumer Statistics In 2026: Numbers You Can’t Miss!

Don't miss these 50 Key Online Consumer Statistics in 2025! See what’s driving US online shoppers, from social commerce to AI, and stay ahead before your competitors do.

E-Commerce
7 minute read

The Profit Formula: Keys To A Winning E-Commerce Strategy

Top brands don’t wait; they optimize, adapt, and dominate. Learn the keys to a winning e-commerce strategy to boost sales, outsmart competitors, and scale fast.

Pricing Strategy
8 minute read

Price Intelligence 101: A No-Nonsense Guide

Price Intelligence can make or break your business. In this complete guide, we break down how it works and how to use it to stay profitable and competitive!

Trends
8 minute read

Social Commerce Trends 2026: What’s Hot? What’s Next?

The shift is happening fast; social commerce trends are turning social media feeds into direct sales channels. Adapt now or risk falling behind the competition.

E-Commerce
8 minute read

Reshaping Consumer Behavior with Retail Media Networks: What Brands Must Know

Reshaping consumer behavior with retail media networks lets your brand control what shoppers see, trust, and buy. Learn how to use it to dominate the digital shelf.