Advertising Allowance

Advertising Allowance

Also referred to as marketing co-op allowance or promotional allowance, it is the dollar amount that a brand manufacturer pays a retailer to run brand ads in stores and online.

Related Terms

Average Price

Weighted average of actual price and promoted price for an item. It does not take into

Mass Merchandizer

Also refered to as mass market retailer, it is a retail business that sells a wide