Advertising Allowance

Advertising Allowance

Also referred to as marketing co-op allowance or promotional allowance, it is the dollar amount that a brand manufacturer pays a retailer to run brand ads in stores and online.

Related Terms

Incremental Sales

Refers to the additional units of a product sold to retailers or consumers directly attributed to

Grocery

A retail establishment primarily focused on selling a broad assortment of food products, encompassing items such

Cross Merchandising

Also known as secondary product placement, it is a retail strategy that places complementary products together