Also referred to as marketing co-op allowance or promotional allowance, it is the dollar amount that a brand manufacturer pays a retailer to run brand ads in stores and online.
Distributors’ Brand
A private label brand of a retailer.
Also referred to as marketing co-op allowance or promotional allowance, it is the dollar amount that a brand manufacturer pays a retailer to run brand ads in stores and online.
A private label brand of a retailer.
Refers to the degree to which a promotional marketing campaign successfully achieves its intended objectives, such
Refers to a retail outlet that specializes in selling a wide range of general merchandise and