Also referred to as marketing co-op allowance or promotional allowance, it is the dollar amount that a brand manufacturer pays a retailer to run brand ads in stores and online.
Emerges when customers consistently favor a brand over its competitors, leading to repeat purchases and a
Also referred to as surplus inventory, denotes the surplus stock held by a company beyond what
Also referred to as marketing co-op allowance or promotional allowance, it is the dollar amount that
4.7 rating
4.7 rating
4.7 rating
A monthly catch-up on brand and category breakdowns. 1K+ subscribers and counting.
