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Glossary /
Advertising Allowance

Advertising Allowance

Also referred to as marketing co-op allowance or promotional allowance, it is the dollar amount that a brand manufacturer pays a retailer to run brand ads in stores and online.

Related Terms

Assortment

The variety of products that a retailer offers for sale to meet the diverse preferences and

Grocery

A retail establishment primarily focused on selling a broad assortment of food products, encompassing items such

Baseline Sales

Amount of organic sales for a product in a marketplace without any marketing effort.