Average Items Selling (AIS)

Average Items Selling (AIS)

Average number of items that a retailer sells within a category, brand or segment.

Related Terms

Everyday Low Price (EDLP)

A retail pricing strategy offering customers consistently low prices on products without requiring coupons, waiting for

Unplanned Out-of-Stocks

Instances where a product is unexpectedly unavailable for purchase, often resulting in lost sales and dissatisfied

Horizontal Merchandizing

A retail display technique where products are arranged in a left-to-right manner along a horizontal plane.