Average number of items that a retailer sells within a category, brand or segment.
Forward Buying
Refers to the purchase of goods in quantities greater than immediately needed, with the intent to
Average number of items that a retailer sells within a category, brand or segment.
Refers to the purchase of goods in quantities greater than immediately needed, with the intent to
It is the level of positive association and emotional connection that consumers have with a particular
A situation occurs when a product that is supposed to be available for sale is completely
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