Average number of items that a retailer sells within a category, brand or segment.
Buying Rate
It is the average quantity or value of a product purchased by a single household within
Average number of items that a retailer sells within a category, brand or segment.
It is the average quantity or value of a product purchased by a single household within
The index shows the level of brand’s performance for a category within a specific market.
In the Consumer Packaged Goods industry, the term “CPG company” typically denotes manufacturers within the sector.