Average Items Selling (AIS)

Average Items Selling (AIS)

Average number of items that a retailer sells within a category, brand or segment.

Related Terms

Generic Brand

A consumer product without a widely recognized name or logo, often lacking extensive advertising compared to

Dollar

Refers to a retail outlet that specializes in selling a wide range of general merchandise and

Assortment

The variety of products that a retailer offers for sale to meet the diverse preferences and