Average number of items that a retailer sells within a category, brand or segment.
Brand Affinity
It is the level of positive association and emotional connection that consumers have with a particular
Average number of items that a retailer sells within a category, brand or segment.
It is the level of positive association and emotional connection that consumers have with a particular
Weighted average of actual price and promoted price for an item. It does not take into
Refers to the presence of products in their designated location within a store, ensuring they are