Average Items Selling (AIS)

Average Items Selling (AIS)

Average number of items that a retailer sells within a category, brand or segment.

Related Terms

Incremental Revenue

Represents the additional profit generated by a business as a result of increased sales volume. It

High-Low Pricing

A strategy where a company sets an initial high price for a product and later reduces

Yield Management

A pricing strategy used to maximize revenue by varying prices based on demand and inventory levels.