Average Items Selling (AIS)

Average Items Selling (AIS)

Average number of items that a retailer sells within a category, brand or segment.

Related Terms

Forward Buying

Refers to the purchase of goods in quantities greater than immediately needed, with the intent to

Brand Affinity

It is the level of positive association and emotional connection that consumers have with a particular

Out of stock (OOS)

A situation occurs when a product that is supposed to be available for sale is completely