Average number of items that a retailer sells within a category, brand or segment.
Category Development Index (CDI)
The index shows the level of brand’s performance for a category within a specific market.
Average number of items that a retailer sells within a category, brand or segment.
The index shows the level of brand’s performance for a category within a specific market.
Refers to the physical volume of product sold at retail, standardized into a common unit relevant
Refers to the degree to which a promotional marketing campaign successfully achieves its intended objectives, such