Average number of items that a retailer sells within a category, brand or segment.
Consumer Decision Tree (CDT)
A visual representation of products groups and segments, and the specific questions a shopper is asking
Average number of items that a retailer sells within a category, brand or segment.
A visual representation of products groups and segments, and the specific questions a shopper is asking
The index shows the level of brand’s performance for a category within a specific market.
Optimal way to story inventory in a vertical manner when there is large quantities or excess