Average Items Selling (AIS)

Average Items Selling (AIS)

Average number of items that a retailer sells within a category, brand or segment.

Related Terms

High-Low Pricing

A strategy where a company sets an initial high price for a product and later reduces

Forward Buying

Refers to the purchase of goods in quantities greater than immediately needed, with the intent to

Coupon

A document or digital code that grants the holder a discount or rebate on a purchase.