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Average Order Value (AOV)

Average Order Value (AOV)

An e-commerce metric that is calculated by dividing the total value of all orders over a period of time by the total number of orders over the same period.

Related Terms

Base Price

Also referred to as non-promoted price, it is the average price of an item across all

Excess Inventory

Also referred to as surplus inventory, denotes the surplus stock held by a company beyond what

Unplanned Out-of-Stocks

Instances where a product is unexpectedly unavailable for purchase, often resulting in lost sales and dissatisfied