Average Order Value (AOV)

Average Order Value (AOV)

An e-commerce metric that is calculated by dividing the total value of all orders over a period of time by the total number of orders over the same period.

Related Terms

Everyday Low Price (EDLP)

A retail pricing strategy offering customers consistently low prices on products without requiring coupons, waiting for

Yield Management

A pricing strategy used to maximize revenue by varying prices based on demand and inventory levels.