The Ultimate CPG Glossary

Average Order Value (AOV)

An e-commerce metric that is calculated by dividing the total value of all orders over a period of time by the total number of orders over the same period.

Related Terms

All Commodity Volume (ACV)

Total sales of a store without breaking down the products sold into different categories. It is

Promotion Effectiveness

Refers to the degree to which a promotional marketing campaign successfully achieves its intended objectives, such

Average Items Carried (AIC)

Average number of items that a retailer has within a category, brand or segment.

Average Order Value (AOV)

Related Terms

All Commodity Volume (ACV)

Promotion Effectiveness

Average Items Carried (AIC)

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