Average Order Value (AOV)

Average Order Value (AOV)

An e-commerce metric that is calculated by dividing the total value of all orders over a period of time by the total number of orders over the same period.

Related Terms

Coupon

A document or digital code that grants the holder a discount or rebate on a purchase.

Product Listings

A product listing is an item’s entry in the broader catalog of an eCommerce website, designed