An e-commerce metric that is calculated by dividing the total value of all orders over a period of time by the total number of orders over the same period.
Coupon
A document or digital code that grants the holder a discount or rebate on a purchase.
An e-commerce metric that is calculated by dividing the total value of all orders over a period of time by the total number of orders over the same period.
A document or digital code that grants the holder a discount or rebate on a purchase.
Evaluates a brand’s strengths, weaknessess and opportunities for brand development and repositioning.
Average number of items that a retailer sells within a category, brand or segment.