Average Order Value (AOV)

Average Order Value (AOV)

An e-commerce metric that is calculated by dividing the total value of all orders over a period of time by the total number of orders over the same period.

Related Terms

Forward Buying

Refers to the purchase of goods in quantities greater than immediately needed, with the intent to

Out of stock (OOS)

A situation occurs when a product that is supposed to be available for sale is completely