Average Order Value (AOV)

Average Order Value (AOV)

An e-commerce metric that is calculated by dividing the total value of all orders over a period of time by the total number of orders over the same period.

Related Terms

Assortment

The variety of products that a retailer offers for sale to meet the diverse preferences and

Purchase Frequency (PF)

Refers to the rate at which customers make purchases within a specific timeframe. It offers businesses

Buying Rate

It is the average quantity or value of a product purchased by a single household within