Average Selling Price (ASP)

Average Selling Price (ASP)

The price at which a product is usually sold.

It is calculated for the product across distribution channels, category or even the market as a whole.

Related Terms

Category Manager

The person is responsible for overseeing a specific category of products of a brand. They develop

Yield Management

A pricing strategy used to maximize revenue by varying prices based on demand and inventory levels.

Out of stock (OOS)

A situation occurs when a product that is supposed to be available for sale is completely