The Ultimate CPG Glossary

Average Selling Price (ASP)

The price at which a product is usually sold.

It is calculated for the product across distribution channels, category or even the market as a whole.

Related Terms

Refers to the additional units of a product sold to retailers or consumers directly attributed to

Refers to one of the distinct phases within a retail business’s lifecycle, encompassing its birth, growth,

A customer loyalty scheme designed to incentivize repeat purchases by offering rewards based on the accumulation