Average Selling Price (ASP)

Average Selling Price (ASP)

The price at which a product is usually sold.

It is calculated for the product across distribution channels, category or even the market as a whole.

Related Terms

Merchandising

It includes the comprehensive strategies and practices retailers employ to promote and sell products to customers

Out of stock (OOS)

A situation occurs when a product that is supposed to be available for sale is completely

Brand Identity

Includes the visual elements of a brand such as the logo, design, color that helps the