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Average Selling Price (ASP)

Average Selling Price (ASP)

The price at which a product is usually sold.

It is calculated for the product across distribution channels, category or even the market as a whole.

Related Terms

Cross Merchandising

Also known as secondary product placement, it is a retail strategy that places complementary products together

Dollar

Refers to a retail outlet that specializes in selling a wide range of general merchandise and

Customer Loyalty

Emerges when customers consistently favor a brand over its competitors, leading to repeat purchases and a