The Ultimate CPG Glossary

Average Selling Price (ASP)

The price at which a product is usually sold.

It is calculated for the product across distribution channels, category or even the market as a whole.

Related Terms

A logistical technique involving the assembly and packaging of various related items together as a single

Also known as sales promotion, is a temporary marketing strategy aimed at boosting brand awareness and

Also referred to as marketing co-op allowance or promotional allowance, it is the dollar amount that