Average Selling Price (ASP)

Average Selling Price (ASP)

The price at which a product is usually sold.

It is calculated for the product across distribution channels, category or even the market as a whole.

Related Terms

Average Order Value (AOV)

An e-commerce metric that is calculated by dividing the total value of all orders over a

CPG manufacturing

In the Consumer Packaged Goods industry, the term “CPG company” typically denotes manufacturers within the sector.

Cross Merchandising

Also known as secondary product placement, it is a retail strategy that places complementary products together