The Ultimate CPG Glossary

Average Selling Price (ASP)

The price at which a product is usually sold.

It is calculated for the product across distribution channels, category or even the market as a whole.

Related Terms

A retail display technique where products are arranged in a left-to-right manner along a horizontal plane.

Also referred to as marketing co-op allowance or promotional allowance, it is the dollar amount that

In the Consumer Packaged Goods industry, the term “CPG company” typically denotes manufacturers within the sector.