Base Price

Base Price

Also referred to as non-promoted price, it is the average price of an item across all stores.

Market conditions, competition, and production costs constitute the base price.

Related Terms

Unplanned Out-of-Stocks

Instances where a product is unexpectedly unavailable for purchase, often resulting in lost sales and dissatisfied

Gross Margin

The difference between the revenue generated from sales and the cost of goods sold, expressed as

Brand Refresh

When a brand improvises its existing image and communications while maintaining its core identity.