Also referred to as non-promoted price, it is the average price of an item across all stores.
Market conditions, competition, and production costs constitute the base price.
Also referred to as non-promoted price, it is the average price of an item across all stores.
Market conditions, competition, and production costs constitute the base price.
A pricing strategy where retailers lower the prices of products to boost sales and manage inventory
A budgeting approach where all expenses must be justified for each new budget period, rather than
The index shows the level of brand’s performance for a category within a specific market.