Also referred to as non-promoted price, it is the average price of an item across all stores.
Market conditions, competition, and production costs constitute the base price.
Also referred to as non-promoted price, it is the average price of an item across all stores.
Market conditions, competition, and production costs constitute the base price.
Average number of items that a retailer has within a category, brand or segment.
Weighted average of actual price and promoted price for an item. It does not take into
Evaluates a brand’s strengths, weaknessess and opportunities for brand development and repositioning.
A monthly catch-up on brand and category breakdowns. 1k+ subscribers and counting.
![]() |
Thank you for Signing Up |
![]() |
Thank you for Signing Up |