Also referred to as non-promoted price, it is the average price of an item across all stores.
Market conditions, competition, and production costs constitute the base price.
Also referred to as non-promoted price, it is the average price of an item across all stores.
Market conditions, competition, and production costs constitute the base price.
The variety of products that a retailer offers for sale to meet the diverse preferences and
Refers to the additional units of a product sold to retailers or consumers directly attributed to
Refers to a consumer’s consistent preference for purchasing the same brand over competing ones, driven by