Base Price

Base Price

Also referred to as non-promoted price, it is the average price of an item across all stores.

Market conditions, competition, and production costs constitute the base price.

Related Terms

Category Manager

The person is responsible for overseeing a specific category of products of a brand. They develop

Brand Refresh

When a brand improvises its existing image and communications while maintaining its core identity.

Product Listings

A product listing is an item’s entry in the broader catalog of an eCommerce website, designed