Base Price

Base Price

Also referred to as non-promoted price, it is the average price of an item across all stores.

Market conditions, competition, and production costs constitute the base price.

Related Terms

Base Price

Also referred to as non-promoted price, it is the average price of an item across all

Consumer Decision Tree (CDT)

A visual representation of products groups and segments, and the specific questions a shopper is asking

Dollar

Refers to a retail outlet that specializes in selling a wide range of general merchandise and