Also referred to as non-promoted price, it is the average price of an item across all stores.
Market conditions, competition, and production costs constitute the base price.
Also referred to as non-promoted price, it is the average price of an item across all stores.
Market conditions, competition, and production costs constitute the base price.
Refers to the degree to which a promotional marketing campaign successfully achieves its intended objectives, such
Evaluates a brand’s strengths, weaknessess and opportunities for brand development and repositioning.
A pricing strategy used to maximize revenue by varying prices based on demand and inventory levels.