The Ultimate CPG Glossary

Base Price

Also referred to as non-promoted price, it is the average price of an item across all stores.

Market conditions, competition, and production costs constitute the base price.

Related Terms

Total sales of a store without breaking down the products sold into different categories. It is

Average number of items that a retailer has within a category, brand or segment.

A visual representation of products groups and segments, and the specific questions a shopper is asking