Base Price

Base Price

Also referred to as non-promoted price, it is the average price of an item across all stores.

Market conditions, competition, and production costs constitute the base price.

Related Terms

Customer Loyalty

Emerges when customers consistently favor a brand over its competitors, leading to repeat purchases and a

Purchase Frequency (PF)

Refers to the rate at which customers make purchases within a specific timeframe. It offers businesses

Prestige Pricing

A pricing strategy where products are priced at a premium to signal superior quality and status,