Base Price

Base Price

Also referred to as non-promoted price, it is the average price of an item across all stores.

Market conditions, competition, and production costs constitute the base price.

Related Terms

Assortment

The variety of products that a retailer offers for sale to meet the diverse preferences and

Incremental Sales

Refers to the additional units of a product sold to retailers or consumers directly attributed to

Brand Loyalty

Refers to a consumer’s consistent preference for purchasing the same brand over competing ones, driven by