Brand Identity

Includes the visual elements of a brand such as the logo, design, color that helps the consumer identify the brand and sets it apart or top of mind.

Related Terms

Measures the total revenue generated from products sold at retail, calculated by multiplying the number of

Evaluates a brand’s strengths, weaknessess and opportunities for brand development and repositioning.

A promotional offer that brands run both online and offline where a customer one item free

Brand Performance