Brand Identity

Brand Identity

Includes the visual elements of a brand such as the logo, design, color that helps the consumer identify the brand and sets it apart or top of mind.

Related Terms

Dollar Sales

Measures the total revenue generated from products sold at retail, calculated by multiplying the number of

High-Low Pricing

A strategy where a company sets an initial high price for a product and later reduces

Market Basket Analysis

A data mining tool used to identify patterns of items frequently purchased together by analyzing transaction