Brand Identity

Includes the visual elements of a brand such as the logo, design, color that helps the consumer identify the brand and sets it apart or top of mind.

Related Terms

Measures the total revenue generated from products sold at retail, calculated by multiplying the number of

Average number of items that a retailer has within a category, brand or segment.

Refers to the degree to which a promotional marketing campaign successfully achieves its intended objectives, such

Brand Performance