Brand Identity

Includes the visual elements of a brand such as the logo, design, color that helps the consumer identify the brand and sets it apart or top of mind.

Related Terms

A financial metric that measures the rate at which a company sells and replaces its stock

Refers to the degree to which a promotional marketing campaign successfully achieves its intended objectives, such

Refers to the unique offering or key differentiations of the brand’s products for its customers.

Brand Performance