Brand Identity

Includes the visual elements of a brand such as the logo, design, color that helps the consumer identify the brand and sets it apart or top of mind.

Related Terms

In the Consumer Packaged Goods industry, the term “CPG company” typically denotes manufacturers within the sector.

A small-format retail outlet that offers a limited selection of basic and immediate consumption items, such

A initiative by a company to incentivize repeat purchases and customer loyalty by offering rewards, discounts,

Brand Performance