Includes the visual elements of a brand such as the logo, design, color that helps the consumer identify the brand and sets it apart or top of mind.
Baseline Sales
Amount of organic sales for a product in a marketplace without any marketing effort.
Includes the visual elements of a brand such as the logo, design, color that helps the consumer identify the brand and sets it apart or top of mind.
Amount of organic sales for a product in a marketplace without any marketing effort.
A budgeting approach where all expenses must be justified for each new budget period, rather than
Refers to the presence of products in their designated location within a store, ensuring they are