Brand Identity

Brand Identity

Includes the visual elements of a brand such as the logo, design, color that helps the consumer identify the brand and sets it apart or top of mind.

Related Terms

Velocity Analysis

A method of analyzing sales data to identify products with high sales velocity. Velocity analysis helps

Consumer Promotion

Also known as sales promotion, is a temporary marketing strategy aimed at boosting brand awareness and

Category Development Index (CDI)

The index shows the level of brand’s performance for a category within a specific market.