The Ultimate CPG Glossary

Brand Identity

Includes the visual elements of a brand such as the logo, design, color that helps the consumer identify the brand and sets it apart or top of mind.

Related Terms

Measures the total revenue generated from products sold at retail, calculated by multiplying the number of

The person is responsible for assisting the procurement manager and category team in implementing procurement and

Refers to the unique offering or key differentiations of the brand’s products for its customers.