Brand Identity

Brand Identity

Includes the visual elements of a brand such as the logo, design, color that helps the consumer identify the brand and sets it apart or top of mind.

Related Terms

Loyalty program

A initiative by a company to incentivize repeat purchases and customer loyalty by offering rewards, discounts,

Brand Affinity

It is the level of positive association and emotional connection that consumers have with a particular

Brand Development Index (BDI)

The index shows the level of brand’s performance within a specific market.