Brand Identity

Brand Identity

Includes the visual elements of a brand such as the logo, design, color that helps the consumer identify the brand and sets it apart or top of mind.

Related Terms

Excess Inventory

Also referred to as surplus inventory, denotes the surplus stock held by a company beyond what

Field Marketing Representative

A professional responsible for actively promoting and increasing brand awareness by engaging in direct, face-to-face interactions

Promotion Effectiveness

Refers to the degree to which a promotional marketing campaign successfully achieves its intended objectives, such