Brand Identity

Brand Identity

Includes the visual elements of a brand such as the logo, design, color that helps the consumer identify the brand and sets it apart or top of mind.

Related Terms

Category Buyer

The person is responsible for assisting the procurement manager and category team in implementing procurement and

Consumer Promotion

Also known as sales promotion, is a temporary marketing strategy aimed at boosting brand awareness and

Vertical Merchandizing

A retail display technique where products are arranged in a straight line from top to bottom,