Brand Identity

Brand Identity

Includes the visual elements of a brand such as the logo, design, color that helps the consumer identify the brand and sets it apart or top of mind.

Related Terms

Dollar Sales

Measures the total revenue generated from products sold at retail, calculated by multiplying the number of

Baseline Sales

Amount of organic sales for a product in a marketplace without any marketing effort.

Excess Inventory

Also referred to as surplus inventory, denotes the surplus stock held by a company beyond what