The Ultimate CPG Glossary

Brand Identity

Includes the visual elements of a brand such as the logo, design, color that helps the consumer identify the brand and sets it apart or top of mind.

Related Terms

Also known as secondary product placement, it is a retail strategy that places complementary products together

A financial metric that measures the rate at which a company sells and replaces its stock

A retail establishment primarily focused on selling a broad assortment of food products, encompassing items such