Includes the visual elements of a brand such as the logo, design, color that helps the consumer identify the brand and sets it apart or top of mind.
Distributors’ Brand
A private label brand of a retailer.
Includes the visual elements of a brand such as the logo, design, color that helps the consumer identify the brand and sets it apart or top of mind.
A private label brand of a retailer.
Also refered to as mass market retailer, it is a retail business that sells a wide
Weighted average of actual price and promoted price for an item. It does not take into