Includes the visual elements of a brand such as the logo, design, color that helps the consumer identify the brand and sets it apart or top of mind.
Base Price
Also referred to as non-promoted price, it is the average price of an item across all
Includes the visual elements of a brand such as the logo, design, color that helps the consumer identify the brand and sets it apart or top of mind.
Also referred to as non-promoted price, it is the average price of an item across all
Also called a warehouse club, it is a membership-based retail outlet offering a wide selection of
A pricing strategy used to maximize revenue by varying prices based on demand and inventory levels.