Brand Identity

Brand Identity

Includes the visual elements of a brand such as the logo, design, color that helps the consumer identify the brand and sets it apart or top of mind.

Related Terms

Product Attributes

A descriptive facet of a product that helps to specify, classify, and differentiate it within a

Warehouse Management System (WMS)

Software designed to manage and optimize warehouse operations, including receiving, storing, picking, and shipping inventory. WMS

Heavy Buyers

Consumers who consistently spend significantly more than average within a specific product category, making them a