Brand Identity

Includes the visual elements of a brand such as the logo, design, color that helps the consumer identify the brand and sets it apart or top of mind.

Related Terms

Also known as sales promotion, is a temporary marketing strategy aimed at boosting brand awareness and

A customer loyalty scheme designed to incentivize repeat purchases by offering rewards based on the accumulation

Refers to the rate at which customers make purchases within a specific timeframe. It offers businesses

Brand Performance