Brand Identity

Brand Identity

Includes the visual elements of a brand such as the logo, design, color that helps the consumer identify the brand and sets it apart or top of mind.

Related Terms

Velocity Analysis

A method of analyzing sales data to identify products with high sales velocity. Velocity analysis helps

Repeat Purchase Rate (RPR)

Also referred to as Repeat Customer Rate, it is a metric that measures the percentage of

Unplanned Out-of-Stocks

Instances where a product is unexpectedly unavailable for purchase, often resulting in lost sales and dissatisfied