The Ultimate CPG Glossary

Brand Identity

Includes the visual elements of a brand such as the logo, design, color that helps the consumer identify the brand and sets it apart or top of mind.

Related Terms

Includes the visual elements of a brand such as the logo, design, color that helps the

A visual representation of products groups and segments, and the specific questions a shopper is asking

Refers to the presence of products in their designated location within a store, ensuring they are