Brand Identity

Includes the visual elements of a brand such as the logo, design, color that helps the consumer identify the brand and sets it apart or top of mind.

Related Terms

Refers to the additional units of a product sold to retailers or consumers directly attributed to

Also referred to as non-promoted price, it is the average price of an item across all

A specific version of a ‘master’ product that is differentiated by one or more attributes, such

Brand Performance