Brand Identity

Brand Identity

Includes the visual elements of a brand such as the logo, design, color that helps the consumer identify the brand and sets it apart or top of mind.

Related Terms

CPG manufacturing

In the Consumer Packaged Goods industry, the term “CPG company” typically denotes manufacturers within the sector.

Assortment

The variety of products that a retailer offers for sale to meet the diverse preferences and

Cross Merchandising

Also known as secondary product placement, it is a retail strategy that places complementary products together