Brand Identity

Includes the visual elements of a brand such as the logo, design, color that helps the consumer identify the brand and sets it apart or top of mind.

Related Terms

The index shows the level of brand’s performance for a category within a specific market.

A initiative by a company to incentivize repeat purchases and customer loyalty by offering rewards, discounts,

The difference between the revenue generated from sales and the cost of goods sold, expressed as

Brand Performance