The Ultimate CPG Glossary

Brand Identity

Includes the visual elements of a brand such as the logo, design, color that helps the consumer identify the brand and sets it apart or top of mind.

Related Terms

A retail display technique where products are arranged in a left-to-right manner along a horizontal plane.

Also referred to as surplus inventory, denotes the surplus stock held by a company beyond what

A strategy where a company sets an initial high price for a product and later reduces