Includes the visual elements of a brand such as the logo, design, color that helps the consumer identify the brand and sets it apart or top of mind.
Baseline Sales
Amount of organic sales for a product in a marketplace without any marketing effort.
Includes the visual elements of a brand such as the logo, design, color that helps the consumer identify the brand and sets it apart or top of mind.
Amount of organic sales for a product in a marketplace without any marketing effort.
Also referred to as non-promoted price, it is the average price of an item across all
Also referred to as cost per unit or cost of sales, it involves the direct expenses