Brand Identity

Brand Identity

Includes the visual elements of a brand such as the logo, design, color that helps the consumer identify the brand and sets it apart or top of mind.

Related Terms

Coupon

A document or digital code that grants the holder a discount or rebate on a purchase.

Excess Inventory

Also referred to as surplus inventory, denotes the surplus stock held by a company beyond what

Assortment

The variety of products that a retailer offers for sale to meet the diverse preferences and