Brand Identity

Brand Identity

Includes the visual elements of a brand such as the logo, design, color that helps the consumer identify the brand and sets it apart or top of mind.

Related Terms

Product Listings

A product listing is an item’s entry in the broader catalog of an eCommerce website, designed

Heavy Buyers

Consumers who consistently spend significantly more than average within a specific product category, making them a

Category Buyer

The person is responsible for assisting the procurement manager and category team in implementing procurement and