Brand Identity

Brand Identity

Includes the visual elements of a brand such as the logo, design, color that helps the consumer identify the brand and sets it apart or top of mind.

Related Terms

Cross Merchandising

Also known as secondary product placement, it is a retail strategy that places complementary products together

Incremental Sales

Refers to the additional units of a product sold to retailers or consumers directly attributed to

Category Manager

The person is responsible for overseeing a specific category of products of a brand. They develop