Includes the visual elements of a brand such as the logo, design, color that helps the consumer identify the brand and sets it apart or top of mind.
Average Price
Weighted average of actual price and promoted price for an item. It does not take into
Includes the visual elements of a brand such as the logo, design, color that helps the consumer identify the brand and sets it apart or top of mind.
Weighted average of actual price and promoted price for an item. It does not take into
Evaluates a brand’s strengths, weaknessess and opportunities for brand development and repositioning.
A promotional offer that brands run both online and offline where a customer one item free