Brand Identity

Brand Identity

Includes the visual elements of a brand such as the logo, design, color that helps the consumer identify the brand and sets it apart or top of mind.

Related Terms

Inventory Holding Costs

Refers to the expenses incurred by a business for storing inventory over a certain period. This

Brand positioning

Refers to the unique offering or key differentiations of the brand’s products for its customers.

Brand Assessment

Evaluates a brand’s strengths, weaknessess and opportunities for brand development and repositioning.