Brand Identity

Brand Identity

Includes the visual elements of a brand such as the logo, design, color that helps the consumer identify the brand and sets it apart or top of mind.

Related Terms

Merchandising

It includes the comprehensive strategies and practices retailers employ to promote and sell products to customers

Assortment

The variety of products that a retailer offers for sale to meet the diverse preferences and

Minimum Advertised Price (MAP)

A policy set by manufacturers dictating the lowest price at which retailers are allowed to advertise