Brand Identity

Includes the visual elements of a brand such as the logo, design, color that helps the consumer identify the brand and sets it apart or top of mind.

Related Terms

A retail display technique where products are arranged in a left-to-right manner along a horizontal plane.

Refers to a specific geographic region in which a retailer operates, focusing on the presence and

A product listing is an item’s entry in the broader catalog of an eCommerce website, designed

Brand Performance