Brand Identity

Brand Identity

Includes the visual elements of a brand such as the logo, design, color that helps the consumer identify the brand and sets it apart or top of mind.

Related Terms

Baseline Sales

Amount of organic sales for a product in a marketplace without any marketing effort.

Category Buyer

The person is responsible for assisting the procurement manager and category team in implementing procurement and

Incremental Revenue

Represents the additional profit generated by a business as a result of increased sales volume. It