Brand Identity

Includes the visual elements of a brand such as the logo, design, color that helps the consumer identify the brand and sets it apart or top of mind.

Related Terms

Also referred to as Fast Moving Consumer Goods (FMCG), these products are sold quickly at relatively

Evaluates a brand’s strengths, weaknessess and opportunities for brand development and repositioning.

Total sales of a store without breaking down the products sold into different categories. It is

Brand Performance