Brand Identity

Includes the visual elements of a brand such as the logo, design, color that helps the consumer identify the brand and sets it apart or top of mind.

Related Terms

Measures the total revenue generated from products sold at retail, calculated by multiplying the number of

Also called facing, zoning or fronting, a retail merchandizing concept where all products of the same

Refers to a retail outlet that specializes in selling a wide range of general merchandise and

Brand Performance