The Ultimate CPG Glossary

Brand Identity

Includes the visual elements of a brand such as the logo, design, color that helps the consumer identify the brand and sets it apart or top of mind.

Related Terms

Refers to the degree to which a promotional marketing campaign successfully achieves its intended objectives, such

Represents the additional profit generated by a business as a result of increased sales volume. It

Refers to the rate at which customers make purchases within a specific timeframe. It offers businesses