Brand Identity

Brand Identity

Includes the visual elements of a brand such as the logo, design, color that helps the consumer identify the brand and sets it apart or top of mind.

Related Terms

Kitting

A logistical technique involving the assembly and packaging of various related items together as a single

Heavy Buyers

Consumers who consistently spend significantly more than average within a specific product category, making them a

Brand positioning

Refers to the unique offering or key differentiations of the brand’s products for its customers.