Involves grouping products into suitable categories and managing category performance.
This involves inputs from both brand manufacturers and retailers for physical and digital shelves.
Weighted average of actual price and promoted price for an item. It does not take into
A consumer product without a widely recognized name or logo, often lacking extensive advertising compared to
Refers to a consumer’s consistent preference for purchasing the same brand over competing ones, driven by
A monthly catch-up on brand and category breakdowns. 1k+ subscribers and counting.
