The Ultimate CPG Glossary

Category management

Involves grouping products into suitable categories and managing category performance.

This involves inputs from both brand manufacturers and retailers for physical and digital shelves.

Related Terms

Also referred to as Repeat Customer Rate, it is a metric that measures the percentage of

A professional responsible for actively promoting and increasing brand awareness by engaging in direct, face-to-face interactions

Also called a warehouse club, it is a membership-based retail outlet offering a wide selection of