Category management

Category management

Involves grouping products into suitable categories and managing category performance.

This involves inputs from both brand manufacturers and retailers for physical and digital shelves.

Related Terms

Unplanned Out-of-Stocks

Instances where a product is unexpectedly unavailable for purchase, often resulting in lost sales and dissatisfied

CPG manufacturing

In the Consumer Packaged Goods industry, the term “CPG company” typically denotes manufacturers within the sector.

Market Share

Represents the portion of an industry’s total sales that is accounted for by a specific company