Category management

Category management

Involves grouping products into suitable categories and managing category performance.

This involves inputs from both brand manufacturers and retailers for physical and digital shelves.

Related Terms

Coupon

A document or digital code that grants the holder a discount or rebate on a purchase.

Promotion Effectiveness

Refers to the degree to which a promotional marketing campaign successfully achieves its intended objectives, such

Dollar

Refers to a retail outlet that specializes in selling a wide range of general merchandise and