Category management

Category management

Involves grouping products into suitable categories and managing category performance.

This involves inputs from both brand manufacturers and retailers for physical and digital shelves.

Related Terms

Category management

Involves grouping products into suitable categories and managing category performance. This involves inputs from both brand

Competitive Retailer Marketing Area (CRMA)

Refers to a specific geographic region in which a retailer operates, focusing on the presence and

Brand Assessment

Evaluates a brand’s strengths, weaknessess and opportunities for brand development and repositioning.