Category management

Category management

Involves grouping products into suitable categories and managing category performance.

This involves inputs from both brand manufacturers and retailers for physical and digital shelves.

Related Terms

Category Buyer

The person is responsible for assisting the procurement manager and category team in implementing procurement and

Purchase Frequency (PF)

Refers to the rate at which customers make purchases within a specific timeframe. It offers businesses

Horizontal Merchandizing

A retail display technique where products are arranged in a left-to-right manner along a horizontal plane.