Involves grouping products into suitable categories and managing category performance.
This involves inputs from both brand manufacturers and retailers for physical and digital shelves.
Refers to the unique offering or key differentiations of the brand’s products for its customers.
Evaluates a brand’s strengths, weaknessess and opportunities for brand development and repositioning.
Also referred to as surplus inventory, denotes the surplus stock held by a company beyond what
4.7 rating
4.7 rating
4.7 rating
A monthly catch-up on brand and category breakdowns. 1K+ subscribers and counting.
