Category management

Category management

Involves grouping products into suitable categories and managing category performance.

This involves inputs from both brand manufacturers and retailers for physical and digital shelves.

Related Terms

Category Buyer

The person is responsible for assisting the procurement manager and category team in implementing procurement and

Incremental Revenue

Represents the additional profit generated by a business as a result of increased sales volume. It

Merchandising

It includes the comprehensive strategies and practices retailers employ to promote and sell products to customers