Category management

Involves grouping products into suitable categories and managing category performance.

This involves inputs from both brand manufacturers and retailers for physical and digital shelves.

Related Terms

Refers to the financial return generated from online business activities relative to the cost invested in

Also called facing, zoning or fronting, a retail merchandizing concept where all products of the same

Refers to the degree to which a promotional marketing campaign successfully achieves its intended objectives, such

Brand Performance