Contact Us
Glossary /
Category management

Category management

Involves grouping products into suitable categories and managing category performance.

This involves inputs from both brand manufacturers and retailers for physical and digital shelves.

Related Terms

Forecast Accuracy

Forecast accuracy refers to the degree to which a forecast aligns with actual sales data, indicating

Basket Size

The amount that a customer spends in a retail store in single transaction.

Brand Affinity

It is the level of positive association and emotional connection that consumers have with a particular