Category management

Category management

Involves grouping products into suitable categories and managing category performance.

This involves inputs from both brand manufacturers and retailers for physical and digital shelves.

Related Terms

Grocery

A retail establishment primarily focused on selling a broad assortment of food products, encompassing items such

Incremental Sales

Refers to the additional units of a product sold to retailers or consumers directly attributed to

Frequent Buyer Program

A customer loyalty scheme designed to incentivize repeat purchases by offering rewards based on the accumulation