Category management

Involves grouping products into suitable categories and managing category performance.

This involves inputs from both brand manufacturers and retailers for physical and digital shelves.

Related Terms

In the Consumer Packaged Goods industry, the term “CPG company” typically denotes manufacturers within the sector.

A logistical technique involving the assembly and packaging of various related items together as a single

A budgeting approach where all expenses must be justified for each new budget period, rather than

Brand Performance