Category management

Involves grouping products into suitable categories and managing category performance.

This involves inputs from both brand manufacturers and retailers for physical and digital shelves.

Related Terms

The variety of products that a retailer offers for sale to meet the diverse preferences and

Also referred to as marketing co-op allowance or promotional allowance, it is the dollar amount that

Refers to a specific geographic region in which a retailer operates, focusing on the presence and

Brand Performance