Category Manager

Category Manager

The person is responsible for overseeing a specific category of products of a brand. They develop and implement category strategies to maximize profitability, efficiency, and market share, managing product assortment, supplier relationships, pricing, and promotions to meet consumer demand and organizational goals.

Related Terms

Coupon

A document or digital code that grants the holder a discount or rebate on a purchase.

Gross Margin

The difference between the revenue generated from sales and the cost of goods sold, expressed as