Category Manager

Category Manager

The person is responsible for overseeing a specific category of products of a brand. They develop and implement category strategies to maximize profitability, efficiency, and market share, managing product assortment, supplier relationships, pricing, and promotions to meet consumer demand and organizational goals.

Related Terms

Category Buyer

The person is responsible for assisting the procurement manager and category team in implementing procurement and

High-Low Pricing

A strategy where a company sets an initial high price for a product and later reduces