Category Manager

Category Manager

The person is responsible for overseeing a specific category of products of a brand. They develop and implement category strategies to maximize profitability, efficiency, and market share, managing product assortment, supplier relationships, pricing, and promotions to meet consumer demand and organizational goals.

Related Terms

Brand Loyalty

Refers to a consumer’s consistent preference for purchasing the same brand over competing ones, driven by

CPG manufacturing

In the Consumer Packaged Goods industry, the term “CPG company” typically denotes manufacturers within the sector.

Purchase Frequency (PF)

Refers to the rate at which customers make purchases within a specific timeframe. It offers businesses