Category Manager

Category Manager

The person is responsible for overseeing a specific category of products of a brand. They develop and implement category strategies to maximize profitability, efficiency, and market share, managing product assortment, supplier relationships, pricing, and promotions to meet consumer demand and organizational goals.

Related Terms

Category management

Involves grouping products into suitable categories and managing category performance. This involves inputs from both brand

Mass Merchandizer

Also refered to as mass market retailer, it is a retail business that sells a wide