Category Manager

Category Manager

The person is responsible for overseeing a specific category of products of a brand. They develop and implement category strategies to maximize profitability, efficiency, and market share, managing product assortment, supplier relationships, pricing, and promotions to meet consumer demand and organizational goals.

Related Terms

Market Basket Analysis

A data mining tool used to identify patterns of items frequently purchased together by analyzing transaction

CPG manufacturing

In the Consumer Packaged Goods industry, the term “CPG company” typically denotes manufacturers within the sector.