Consumer Packaged Goods (CPG)

Consumer Packaged Goods (CPG)

Also referred to as Fast Moving Consumer Goods (FMCG), these products are sold quickly at relatively low costs and are typically consumed rapidly.

They include a wide range of items, including food, beverages, personal care products, and household essentials. CPGs are distinguished by their short shelf life, driven by either high consumer demand or perishability. These goods are purchased frequently, priced affordably, and sold in large volumes, resulting in high turnover rates on store shelves. CPGs are essential items that consumers regularly use and replenish in their day-to-day lives.

Related Terms

Cross Merchandising

Also known as secondary product placement, it is a retail strategy that places complementary products together

Market Basket Analysis

A data mining tool used to identify patterns of items frequently purchased together by analyzing transaction

Everyday Low Price (EDLP)

A retail pricing strategy offering customers consistently low prices on products without requiring coupons, waiting for