Consumer Packaged Goods (CPG)

Consumer Packaged Goods (CPG)

Also referred to as Fast Moving Consumer Goods (FMCG), these products are sold quickly at relatively low costs and are typically consumed rapidly.

They include a wide range of items, including food, beverages, personal care products, and household essentials. CPGs are distinguished by their short shelf life, driven by either high consumer demand or perishability. These goods are purchased frequently, priced affordably, and sold in large volumes, resulting in high turnover rates on store shelves. CPGs are essential items that consumers regularly use and replenish in their day-to-day lives.

Related Terms

Base Price

Also referred to as non-promoted price, it is the average price of an item across all

Merchandising

It includes the comprehensive strategies and practices retailers employ to promote and sell products to customers

Category Buyer

The person is responsible for assisting the procurement manager and category team in implementing procurement and