In the Consumer Packaged Goods industry, the term “CPG company” typically denotes manufacturers within the sector.
Such companies might focus on producing a single brand or product, a brand encompassing a range of products, or a diverse portfolio of brands covering various categories.
A promotional offer that brands run both online and offline where a customer one item free
Emerges when customers consistently favor a brand over its competitors, leading to repeat purchases and a
Refers to the rate at which customers make purchases within a specific timeframe. It offers businesses
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