In the Consumer Packaged Goods industry, the term “CPG company” typically denotes manufacturers within the sector.
Such companies might focus on producing a single brand or product, a brand encompassing a range of products, or a diverse portfolio of brands covering various categories.
Weighted average of actual price and promoted price for an item. It does not take into
In the Consumer Packaged Goods industry, the term “CPG company” typically denotes manufacturers within the sector.
A policy set by manufacturers dictating the lowest price at which retailers are allowed to advertise
