In the Consumer Packaged Goods industry, the term “CPG company” typically denotes manufacturers within the sector.
Such companies might focus on producing a single brand or product, a brand encompassing a range of products, or a diverse portfolio of brands covering various categories.
A initiative by a company to incentivize repeat purchases and customer loyalty by offering rewards, discounts,
The variety of products that a retailer offers for sale to meet the diverse preferences and
Refers to the rate at which customers make purchases within a specific timeframe. It offers businesses
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