In the Consumer Packaged Goods industry, the term “CPG company” typically denotes manufacturers within the sector.
Such companies might focus on producing a single brand or product, a brand encompassing a range of products, or a diverse portfolio of brands covering various categories.
When a brand improvises its existing image and communications while maintaining its core identity.
A strategy where a company sets an initial high price for a product and later reduces
A small-format retail outlet that offers a limited selection of basic and immediate consumption items, such
