In the Consumer Packaged Goods industry, the term “CPG company” typically denotes manufacturers within the sector.
Such companies might focus on producing a single brand or product, a brand encompassing a range of products, or a diverse portfolio of brands covering various categories.
Refers to a consumer’s consistent preference for purchasing the same brand over competing ones, driven by
Evaluates a brand’s strengths, weaknessess and opportunities for brand development and repositioning.
Refers to a retail outlet that specializes in selling a wide range of general merchandise and
