In the Consumer Packaged Goods industry, the term “CPG company” typically denotes manufacturers within the sector.
Such companies might focus on producing a single brand or product, a brand encompassing a range of products, or a diverse portfolio of brands covering various categories.
It includes the comprehensive strategies and practices retailers employ to promote and sell products to customers
Also known as sales promotion, is a temporary marketing strategy aimed at boosting brand awareness and
When a brand improvises its existing image and communications while maintaining its core identity.
