CPG manufacturing

CPG manufacturing

In the Consumer Packaged Goods industry, the term “CPG company” typically denotes manufacturers within the sector.

Such companies might focus on producing a single brand or product, a brand encompassing a range of products, or a diverse portfolio of brands covering various categories.

Related Terms

Brand Refresh

When a brand improvises its existing image and communications while maintaining its core identity.

CPG manufacturing

In the Consumer Packaged Goods industry, the term “CPG company” typically denotes manufacturers within the sector.

Velocity Analysis

A method of analyzing sales data to identify products with high sales velocity. Velocity analysis helps