In the Consumer Packaged Goods industry, the term “CPG company” typically denotes manufacturers within the sector.
Such companies might focus on producing a single brand or product, a brand encompassing a range of products, or a diverse portfolio of brands covering various categories.
Refers to a consumer’s consistent preference for purchasing the same brand over competing ones, driven by
A small-format retail outlet that offers a limited selection of basic and immediate consumption items, such
Total sales of a store without breaking down the products sold into different categories. It is
