In the Consumer Packaged Goods industry, the term “CPG company” typically denotes manufacturers within the sector.
Such companies might focus on producing a single brand or product, a brand encompassing a range of products, or a diverse portfolio of brands covering various categories.
Refers to the degree to which a promotional marketing campaign successfully achieves its intended objectives, such
A specific version of a ‘master’ product that is differentiated by one or more attributes, such
A situation occurs when a product that is supposed to be available for sale is completely
