In the Consumer Packaged Goods industry, the term “CPG company” typically denotes manufacturers within the sector.
Such companies might focus on producing a single brand or product, a brand encompassing a range of products, or a diverse portfolio of brands covering various categories.
The person is responsible for overseeing a specific category of products of a brand. They develop
Evaluates a brand’s strengths, weaknessess and opportunities for brand development and repositioning.
It includes the comprehensive strategies and practices retailers employ to promote and sell products to customers
4.7 rating
4.7 rating
4.7 rating
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