In the Consumer Packaged Goods industry, the term “CPG company” typically denotes manufacturers within the sector.
Such companies might focus on producing a single brand or product, a brand encompassing a range of products, or a diverse portfolio of brands covering various categories.
Involves grouping products into suitable categories and managing category performance. This involves inputs from both brand
Also known as sales promotion, is a temporary marketing strategy aimed at boosting brand awareness and
Includes the visual elements of a brand such as the logo, design, color that helps the
