Dollar Sales

Dollar Sales

Measures the total revenue generated from products sold at retail, calculated by multiplying the number of units sold by the average price per unit or the equivalent quantity (EQ) sales by the average price per EQ.

Related Terms

Brand Affinity

It is the level of positive association and emotional connection that consumers have with a particular

Coupon

A document or digital code that grants the holder a discount or rebate on a purchase.

Product Variants

A specific version of a ‘master’ product that is differentiated by one or more attributes, such