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Glossary /
Dollar Sales

Dollar Sales

Measures the total revenue generated from products sold at retail, calculated by multiplying the number of units sold by the average price per unit or the equivalent quantity (EQ) sales by the average price per EQ.

Related Terms

Incremental Sales

Refers to the additional units of a product sold to retailers or consumers directly attributed to

Cross Merchandising

Also known as secondary product placement, it is a retail strategy that places complementary products together

Brand Refresh

When a brand improvises its existing image and communications while maintaining its core identity.