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Dollar Sales

Dollar Sales

Measures the total revenue generated from products sold at retail, calculated by multiplying the number of units sold by the average price per unit or the equivalent quantity (EQ) sales by the average price per EQ.

Related Terms

Average Price

Weighted average of actual price and promoted price for an item. It does not take into

Heavy Buyers

Consumers who consistently spend significantly more than average within a specific product category, making them a

Velocity Analysis

A method of analyzing sales data to identify products with high sales velocity. Velocity analysis helps