Dollar Sales

Dollar Sales

Measures the total revenue generated from products sold at retail, calculated by multiplying the number of units sold by the average price per unit or the equivalent quantity (EQ) sales by the average price per EQ.

Related Terms

Grocery

A retail establishment primarily focused on selling a broad assortment of food products, encompassing items such

Frequent Buyer Program

A customer loyalty scheme designed to incentivize repeat purchases by offering rewards based on the accumulation

CPG manufacturing

In the Consumer Packaged Goods industry, the term “CPG company” typically denotes manufacturers within the sector.