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Glossary /
Dollar Sales

Dollar Sales

Measures the total revenue generated from products sold at retail, calculated by multiplying the number of units sold by the average price per unit or the equivalent quantity (EQ) sales by the average price per EQ.

Related Terms

Forward Buying

Refers to the purchase of goods in quantities greater than immediately needed, with the intent to

Blocking

Also called facing, zoning or fronting, a retail merchandizing concept where all products of the same

Brand Loyalty

Refers to a consumer’s consistent preference for purchasing the same brand over competing ones, driven by