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Dollar Sales

Dollar Sales

Measures the total revenue generated from products sold at retail, calculated by multiplying the number of units sold by the average price per unit or the equivalent quantity (EQ) sales by the average price per EQ.

Related Terms

Brand Loyalty

Refers to a consumer’s consistent preference for purchasing the same brand over competing ones, driven by

Markdown Pricing

A pricing strategy where retailers lower the prices of products to boost sales and manage inventory

Brand Affinity

It is the level of positive association and emotional connection that consumers have with a particular