Contact Us
Glossary /
Dollar Sales

Dollar Sales

Measures the total revenue generated from products sold at retail, calculated by multiplying the number of units sold by the average price per unit or the equivalent quantity (EQ) sales by the average price per EQ.

Related Terms

Average Price

Weighted average of actual price and promoted price for an item. It does not take into

Loyalty program

A initiative by a company to incentivize repeat purchases and customer loyalty by offering rewards, discounts,

Generic Brand

A consumer product without a widely recognized name or logo, often lacking extensive advertising compared to