Dollar Sales

Dollar Sales

Measures the total revenue generated from products sold at retail, calculated by multiplying the number of units sold by the average price per unit or the equivalent quantity (EQ) sales by the average price per EQ.

Related Terms

Kitting

A logistical technique involving the assembly and packaging of various related items together as a single

Brand Assessment

Evaluates a brand’s strengths, weaknessess and opportunities for brand development and repositioning.

Advertising Allowance

Also referred to as marketing co-op allowance or promotional allowance, it is the dollar amount that