Dollar Sales

Dollar Sales

Measures the total revenue generated from products sold at retail, calculated by multiplying the number of units sold by the average price per unit or the equivalent quantity (EQ) sales by the average price per EQ.

Related Terms

Product Attributes

A descriptive facet of a product that helps to specify, classify, and differentiate it within a

Category management

Involves grouping products into suitable categories and managing category performance. This involves inputs from both brand