Dollar Sales

Dollar Sales

Measures the total revenue generated from products sold at retail, calculated by multiplying the number of units sold by the average price per unit or the equivalent quantity (EQ) sales by the average price per EQ.

Related Terms

Advertising Allowance

Also referred to as marketing co-op allowance or promotional allowance, it is the dollar amount that

Heavy Buyers

Consumers who consistently spend significantly more than average within a specific product category, making them a

Brand Loyalty

Refers to a consumer’s consistent preference for purchasing the same brand over competing ones, driven by