Forward Buying

Forward Buying

Refers to the purchase of goods in quantities greater than immediately needed, with the intent to benefit from favorable pricing or other competitive advantages.

It is commonly adopted by retailers and other businesses to capitalize on discounted prices during promotions, securing inventory for future sale at a potential profit. While often linked to price-driven strategies, forward buying can also involve non-price factors and is a widespread tactic across various sectors of the supply chain, including consumer behavior during sales events.

Related Terms

Base Price

Also referred to as non-promoted price, it is the average price of an item across all

Assortment

The variety of products that a retailer offers for sale to meet the diverse preferences and

Brand Refresh

When a brand improvises its existing image and communications while maintaining its core identity.