Frequent Buyer Program

Frequent Buyer Program

A customer loyalty scheme designed to incentivize repeat purchases by offering rewards based on the accumulation of specific buying activities.

This program often employs a tiered reward structure, such as the “buy ten, get one free” model, although variations exist to accommodate different products or customer segments. Upon reaching the predefined purchase threshold, customers receive a coupon or reward redeemable on subsequent transactions, encouraging ongoing engagement and customer retention.

Related Terms

Baseline Sales

Amount of organic sales for a product in a marketplace without any marketing effort.

Mass Merchandizer

Also refered to as mass market retailer, it is a retail business that sells a wide

Market Basket Analysis

A data mining tool used to identify patterns of items frequently purchased together by analyzing transaction