Frequent Buyer Program

Frequent Buyer Program

A customer loyalty scheme designed to incentivize repeat purchases by offering rewards based on the accumulation of specific buying activities.

This program often employs a tiered reward structure, such as the “buy ten, get one free” model, although variations exist to accommodate different products or customer segments. Upon reaching the predefined purchase threshold, customers receive a coupon or reward redeemable on subsequent transactions, encouraging ongoing engagement and customer retention.

Related Terms

Dollar Sales

Measures the total revenue generated from products sold at retail, calculated by multiplying the number of

Assortment

The variety of products that a retailer offers for sale to meet the diverse preferences and

Dollar

Refers to a retail outlet that specializes in selling a wide range of general merchandise and