Frequent Buyer Program

Frequent Buyer Program

A customer loyalty scheme designed to incentivize repeat purchases by offering rewards based on the accumulation of specific buying activities.

This program often employs a tiered reward structure, such as the “buy ten, get one free” model, although variations exist to accommodate different products or customer segments. Upon reaching the predefined purchase threshold, customers receive a coupon or reward redeemable on subsequent transactions, encouraging ongoing engagement and customer retention.

Related Terms

Brand Identity

Includes the visual elements of a brand such as the logo, design, color that helps the

Brand Loyalty

Refers to a consumer’s consistent preference for purchasing the same brand over competing ones, driven by