Frequent Buyer Program

Frequent Buyer Program

A customer loyalty scheme designed to incentivize repeat purchases by offering rewards based on the accumulation of specific buying activities.

This program often employs a tiered reward structure, such as the “buy ten, get one free” model, although variations exist to accommodate different products or customer segments. Upon reaching the predefined purchase threshold, customers receive a coupon or reward redeemable on subsequent transactions, encouraging ongoing engagement and customer retention.

Related Terms

Gross Margin

The difference between the revenue generated from sales and the cost of goods sold, expressed as

Convenience

A small-format retail outlet that offers a limited selection of basic and immediate consumption items, such