Gross Margin

Gross Margin

The difference between the revenue generated from sales and the cost of goods sold, expressed as a percentage. Gross margin indicates the profitability of a product or business and is often used to assess pricing strategies and cost control measures.

Related Terms

Incremental Sales

Refers to the additional units of a product sold to retailers or consumers directly attributed to

Convenience

A small-format retail outlet that offers a limited selection of basic and immediate consumption items, such