Yield Management

Yield Management

A pricing strategy used to maximize revenue by varying prices based on demand and inventory levels. Yield management is commonly used in industries with perishable or time-sensitive products, such as airlines, hotels, and rental car companies, to optimize revenue and occupancy rates.

Related Terms

Dollar Sales

Measures the total revenue generated from products sold at retail, calculated by multiplying the number of

Mass Merchandizer

Also refered to as mass market retailer, it is a retail business that sells a wide

Brand Identity

Includes the visual elements of a brand such as the logo, design, color that helps the