Yield Management

Yield Management

A pricing strategy used to maximize revenue by varying prices based on demand and inventory levels. Yield management is commonly used in industries with perishable or time-sensitive products, such as airlines, hotels, and rental car companies, to optimize revenue and occupancy rates.

Related Terms

Consumer Promotion

Also known as sales promotion, is a temporary marketing strategy aimed at boosting brand awareness and

Baseline Sales

Amount of organic sales for a product in a marketplace without any marketing effort.

Kitting

A logistical technique involving the assembly and packaging of various related items together as a single