Yield Management

Yield Management

A pricing strategy used to maximize revenue by varying prices based on demand and inventory levels. Yield management is commonly used in industries with perishable or time-sensitive products, such as airlines, hotels, and rental car companies, to optimize revenue and occupancy rates.

Related Terms

Brand positioning

Refers to the unique offering or key differentiations of the brand’s products for its customers.

Basket Size

The amount that a customer spends in a retail store in single transaction.