Olipop vs. Poppi: Which Prebiotic Soda Brand Is Winning on Amazon?

Key Highlights

• Olipop and Poppi are nearly tied on Amazon catalog size (76 vs. 70 products).
• Average rating is the same 4.4 for both Olipop and Poppi 
• Poppi charges a higher average price $19.60, 30.4% higher than Olipop’s $15.03.
• Poppi leads in customer engagement with approximately 380,000 reviews, compared with 220,000 for Olipop.
• Poppi’s daily review volume (21K to 33K) runs well ahead of Olipop’s (13K to 18K), a consistent gap across the two-week window.
• Olipop led in Prime-eligible product count for most of the analysis period, but Poppi closed the gap and finished essentially tied by the end.
• Poppi launched eight new products on Amazon between July 13 and July 26, 2026, priced as high as $39.9, while Olipop launched just one.

About the report: This report compares the digital shelf strategies and performances of leading prebiotic soda brands on Amazon: Olipop vs. Poppi. Using the MetricsCart Digital Shelf Analytics platform, we analyzed their marketplace performance between July 13 and July 26, 2026, across key areas including pricing, fulfillment, review performance, seller ownership, and inventory. The analysis shows how each brand manages its Amazon presence and competes on the digital shelf.

In this report, “winning on Amazon” refers to relative performance across pricing, review volume, assortment, Prime eligibility, seller distribution, new product activity, inventory, and estimated sales volume during the 14-day analysis period.

Introduction

PepsiCo’s $1.95 billion acquisition of Poppi, completed in May 2025, gave the brand something Olipop cannot easily replicate as an independent company: massive retail scale, distribution, and marketing muscle.

But has that advantage actually translated into a stronger shelf position?

Not quite. Beverage Digest reports that Poppi’s US retail volume fell 3.6% and dollar sales declined 3.3% in the first half of 2026, while Olipop’s growth also slowed. Meanwhile, the category is getting more crowded, with Coca-Cola’s healthy soft drink line Simply Pop adding another major player to the fight.

And then there’s the consumer conversation around gut health. Poppi’s $8.9 million settlement over claims tied to its drinks for gut-health marketing added another layer to an already competitive category.

So, what is actually happening between Olipop and Poppi on Amazon?

Olipop vs. Poppi at a Glance

A high-level comparison of both brands across the 14-day analysis period reveals significant strategic similarity in customer ratings and paid ad placements, alongside sharp contrasts in price structure, product variety, and review accumulation.

Here are the key findings from the analysis of prebiotic soda brands conducted using the MetricsCart Digital Commerce Intelligence Platform:

• Catalog Structure: Olipop operates a broader product catalog with 76 SKUs, compared to Poppi’s 70.
• Customer Satisfaction: Both brands maintain identical consumer trust with an average rating of 4.4 out of 5 stars.
• Price Tiering: Poppi operates at a 30.4% higher average price point ($19.60) compared to Olipop ($15.03), driven by differences in product and multipack configurations.
• Social Proof & Engagement: Poppi maintains a strong lead in accumulated review volume, capturing 380,000 total reviews against Olipop’s 220,000.
• Ad Placements: Both brands maintain an equal baseline paid search presence, averaging 2 sponsored products in primary search results during the period.

Based on MetricsCart’s July 13–26, 2026 Amazon analysis, neither Olipop nor Poppi has a clear overall advantage. Poppi leads in average price, total reviews, daily review activity, and new product launches, while Olipop has a larger assortment, stronger concentration of high-sales-volume products, and led Prime-eligible product count for most of the period. 

READ MORE | From Sober-Curious to Functional Drinks: Top Non-Alcoholic Beverages Trends in 2025

Poppi Commands a Higher Price and More Customer Engagement

During the analysis period, the MetricsCart Pricing and Promotion monitoring solution revealed that Poppi’s average Amazon price was $19.60, compared with $15.03 for Olipop. This places Poppi approximately 30% higher on average cost.

The difference becomes clearer when looking at the product mix.

Olipop’s most expensive products ranged from approximately $29.90 to $44.90, while Poppi’s expensive products ranged from $31.40 to $36.00. Olipop therefore has the wider overall price spread, but only one Olipop product crossed the $40 mark.

At the affordable end, however, the two brands were almost identical, with products ranging between approximately $2.10 and $2.30.

The category mix also helps explain the pricing structure. Olipop’s higher-priced products include Flavor Soda and Prebiotic Soda, while Poppi’s premium products are concentrated in Prebiotic Soda.

Poppi’s Higher Price is Accompanied by a Much Larger Review Base

Across the analyzed assortment, Poppi had approximately 380,000 reviews, compared with 220,000 for Olipop. Daily review activity also remained consistently higher for Poppi, ranging from roughly 21K to 33K, versus 13K to 18K for Olipop.

The MetricsCart rating and review analysis reveals Poppi’s customer reviews peaked at around 33K reviews on July 19, while Olipop remained comparatively stable throughout the period.

Both brands dipped around July 22 and 23, Poppi falling from 31K to 22K and Olipop dropping to 13K, which looks like a shared seasonal fluctuation rather than a brand-specific issue.

At the individual product level, Poppi’s top-reviewed item, its Prebiotic Soda Fun Favorites 12-pack, has 69.8K reviews, more than triple Olipop’s top performer, the Strawberry Vanilla Sparkling Tonic, at 20.8K. Sparkling Tonic drives most of Olipop’s review volume, while Prebiotic Soda drives most of Poppi’s.

For brands competing in crowded Amazon categories, that volume of accumulated customer feedback can become a powerful digital shelf asset. It gives shoppers more social proof before they ever reach the product detail page.

READ MORE | Review Monitoring for Food and Beverage Brands: How to Turn Shopper Feedback into Competitive Advantage

Poppi Is Using New Launches as a Premium Growth Lever

The clearest sign of how each brand is using its resources shows up in new product activity. Olipop introduced just one new product on Amazon during the analysis window, priced at $20.7. Poppi introduced eight, ranging from $10.8 to $39.9, and that group carries the highest average price ($26) and highest average rating (4.9) of any sales volume category in Poppi’s catalog.

This indicates Poppi is treating new SKUs as a premium growth lever, likely supported by resources from the PepsiCo deal. Olipop’s Amazon assortment, by contrast, is staying concentrated on proven products rather than expanding into new listings.

Olipop vs. Poppi: Seller Landscape and Distribution Control

Amazon.com is the top seller for both brands, moving the same number of products for each, though Olipop’s listings there carry a slightly higher average price. Whole Foods Market and AmazonFresh both carry the more affordable lines from each brand.

The clearer difference is at the premium end. Olipop sells its higher-priced products directly under its own brand storefront. Poppi’s premium listings run through a third-party seller, Bay Falcon LLC, instead. 

This creates a notable difference in how premium products appear to be distributed on Amazon. Olipop has more of its premium assortment under its own storefront, while Poppi’s premium products are more reliant on third-party sellers during the analysis period.

Whether Poppi eventually shifts more of these premium listings under its own storefront is worth watching, particularly as its Amazon assortment continues to expand.

Olipop’s Assortment Is Narrower but More Efficient

Soft Drinks dominate both catalogs, making up 74 of Olipop’s 76 products and 68 of Poppi’s 70. But within that shared category structure, Olipop’s smaller, more concentrated assortment is converting into sales more consistently.

Olipop’s sales volume pattern is concentrated in the 1K+ to 2K+ range, with several products reaching 8K to 10K-plus. Poppi’s sales volume is more spread across tiers, but a meaningful share of its high inventory products stall at just 50 to 100-plus sales. In other words, Olipop is doing more with fewer SKUs, while a portion of Poppi’s larger, higher priced catalog is not converting at the same rate.

The one exception worth noting is Poppi’s small Sparkling Juice and Prebiotics sub-categories, just one product each, which carry disproportionately high average prices ($31 and $11), suggesting Poppi uses those niche listings to test premium positioning rather than chase volume.

Amazon Prime Availability and Fulfillment Coverage of Olipop and Poppi

Olipop led on Amazon Prime-eligible product count for 9 of the 14 days tracked, peaking at 22 Prime-eligible products on July 19. Its coverage was volatile, though, dropping from 18 products on July 20 to just 11 the next day before recovering to 21 by July 26.

Poppi came from behind, overtaking Olipop on July 21, 22, 25, and 26, and finished the period essentially tied, with both brands closing near 21 Prime-eligible products.

This makes fulfillment one of the few areas where neither brand maintained a sustained advantage.

Inventory vs. Estimated Sales: Does More Stock Actually Mean More Sales?

This is the most important pattern the MetricsCart Assortment and Availability monitoring solution exposed. 

Inventory does not equal demand. Several products with only 3 to 5 units available still sold 3,000 to 5,000-plus units during the window, and most of those low stock, high velocity products belong to Poppi. 

On the other end, a number of products carrying 17 to 20 units on hand sold only 50 to 2,000 units, showing that higher visible inventory did not necessarily translate into higher sales volume.

The strongest example came from Olipop’s Favorites Variety Pack, which had just 16 units available but recorded 10K+ units in sales during the analysis period.

The sharpest contrast shows up in the mid inventory range. Olipop products with 10 to 16 units available achieved 2,000 to 10,000-plus in sales. Many Poppi products in a similar 10 to 20 unit range stayed stuck at just 50 to 100-plus sales. The single best performing product in the entire dataset is an Olipop item, 16 units on hand, 10,000-plus units sold.

Key Takeaways for CPG Brands From the Olipop vs. Poppi Amazon Battle

The Olipop vs. Poppi comparison shows that digital shelf performance is not about winning one metric. Poppi leads on price, reviews, and new product activity, while Olipop shows stronger sales concentration and Prime coverage, revealing two very different approaches to Amazon growth.

For CPG brands, the bigger lesson is how these metrics work together to reveal where growth is actually coming from.

More Products Do Not Automatically Mean More Sales

Olipop has 76 products compared with Poppi’s 70, but the more interesting difference is what happens across those assortments.

Olipop has more products concentrated in the 1K+ and 2K+ sales-volume bands, with several products reaching 8K to 10K-plus sales. Meanwhile, some Poppi products with relatively high inventory levels recorded only 50+ to 100+ sales.

This means assortment size is only valuable when the products in that assortment generate demand. CPG brands should monitor SKU-level sales performance rather than treating catalog expansion as a growth metric on its own.

Premium Pricing Needs More Than a Higher Price Tag

Poppi’s $19.60 average price is 30.4% higher than Olipop’s $15.03. Yet its higher pricing is paired with stronger review volume and a large base of customer engagement.

That makes Poppi’s pricing strategy more interesting than simply being “more expensive.” Its premium pricing is supported by substantial social proof and a steady pipeline of new products.

For brands looking to move upmarket, the lesson is that premium pricing works best when the rest of the digital shelf supports it, from reviews and ratings to assortment and product differentiation.

READ MORE | Amazon Pricing Strategy Explained: The Ultimate Guide

New Product Activity Can Signal a Different Growth Strategy

Poppi launched eight products during the two-week analysis window, compared with just one for Olipop. Those new Poppi products averaged around $26 and recorded an average rating of 4.9.

That creates a clear contrast in strategy. Poppi is actively expanding its Amazon assortment and using new products to create additional premium price points. Olipop is relying more heavily on its existing core assortment.

For CPG teams, tracking new launches on the digital shelf can therefore reveal more than innovation activity. It can show where a brand is trying to create its next source of growth.

Inventory Availability Should Be Read Alongside Demand

The strongest finding from the analysis is that more inventory does not necessarily mean more sales. Products with only 3–5 units available generated 3K+ to 5K+ sales in several cases, while some products carrying 17–20 units recorded only 50+ sales.

This is why inventory monitoring should not stop at “Is the product in stock?” Brands need to understand whether inventory levels are aligned with actual demand. A SKU selling thousands of units while carrying minimal visible inventory tells a very different story from a SKU sitting on the shelf with plenty of stock but barely moving.

Fulfillment Can Be a Competitive Advantage, But It Is Not the Whole Story

Olipop led Poppi in Prime product availability on 9 of 14 days, but Poppi caught up toward the end of the period. Both brands finished with roughly 21 Prime products. That makes fulfillment one of the few areas where neither brand established a sustained advantage.

For CPG brands, this is a useful reminder that availability is foundational, not necessarily differentiating. Being Prime eligible helps remove purchase friction, but it cannot compensate for weak demand, poor pricing, or an assortment that shoppers do not want.

READ MORE | Why Beverage Marketers Are Tracking the Wrong Metrics (And the Data They Should Monitor Instead)

The Final Fizz

Olipop and Poppi may appear closely matched on the surface, with identical ratings, similar catalog sizes, and comparable ad presence. But underneath that similarity, the digital shelf analysis by MetricsCart revealed the two brands are running different playbooks.

Poppi is leaning on price, review volume, and an aggressive premium launch strategy backed by PepsiCo’s resources. Olipop is running a leaner, more concentrated Amazon assortment that converts existing inventory more efficiently. 

And, interestingly, neither approach guarantees category leadership on its own, and the 2026 sales dip for both brands is proof that scale alone is not enough. The bigger opportunity lies in understanding which products are actually converting demand, where inventory is moving fastest, and how the digital shelf is changing in real time.

Disclaimer: MetricsCart is the exclusive owner of the data used in this Digital Shelf Insights report. Any third-party usage must include proper credit to the source. 

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