Best Amazon Basics products on Amazon in September 2025

In September 2025, Amazon Basics appeared on Amazon's bestseller lists with 110 unique products across 15 categories. These products appeared in categories including Arts, Crafts & Sewing, Automotive, and Beauty & Personal Care. The brand's products on the bestseller lists were priced between $1.92 and $61.99, with an average price of $13.52. These bestselling products maintained an average rating of 4.7 based on 9.0M total ratings from customers who purchased products that appeared on the bestseller lists.
Products
Categories
Average Price
Average Rank
Category Performance
This section outlines product count, average rank, pricing, and customer ratings by category. A clear reference point for tracking brand visibility on the Amazon digital shelf.
From a category performance analysis, the Office Products category presents the largest product assortment, totaling 28 listings. In terms of pricing, the Clothing, Shoes & Jewelry category achieves the highest average at $51.59, and regarding customer satisfaction, the Tools & Home Improvement category leads with an average of 4.8 stars.
| Category | Products | Average Rank | Average Price | Rating |
|---|---|---|---|---|
28 | 39.6 1 — 100 | $12.84 $4.33 — $61.99 | 4.7 (1,660,886 ratings) | |
20 | 43.4 2 — 100 | $12.33 $2.91 — $25.21 | 4.6 (3,661,542 ratings) | |
10 | 23.4 1 — 98 | $21.06 $12.99 — $36.48 | 4.7 (728,843 ratings) | |
8 | 43.9 1 — 100 | $14.25 $8.3 — $19.13 | 4.6 (815,341 ratings) | |
3 | 17.2 5 — 54 | $12.26 $8.49 — $18.99 | 4.7 (113,590 ratings) | |
5 | 33.2 4 — 99 | $3.11 $2.81 — $6.08 | 4.7 (137,015 ratings) | |
10 | 38.1 3 — 100 | $14.01 $2.8 — $35.99 | 4.7 (1,105,183 ratings) | |
3 | 32.5 3 — 84 | $16.16 $6.83 — $23.74 | 4.6 (149,353 ratings) | |
2 | 23.6 4 — 99 | $10.08 $9.92 — $10.22 | 4.7 (112,449 ratings) | |
3 | 53.4 22 — 96 | $14.59 $9.89 — $22.99 | 4.5 (109,947 ratings) | |
8 | 56.8 19 — 100 | $11.1 $1.92 — $14.92 | 4.7 (164,019 ratings) | |
4 | 56.3 1 — 96 | $13.54 $11.56 — $14.4 | 4.6 (70,587 ratings) | |
5 | 59.3 35 — 99 | $9.72 $7.69 — $12.49 | 4.8 (264,862 ratings) | |
1 | 77.9 54 — 95 | $51.59 $50.54 — $55.52 | 4.4 (55,307 ratings) | |
1 | 97.8 95 — 100 | $8.86 $8.5 — $9.95 | 4.7 (3,184 ratings) |
Top Products
The top products are listed based on performance, pricing, and customer ratings. This allows e-commerce teams to pinpoint the best-performing item within a brand's Amazon listings. The highest average rank is 1.0, and the lowest is 13.5. The highest-rated product has 4.8 stars, while the lowest is 4.4 stars. In terms of pricing, the highest is $25.14, and the lowest is $2.82.
| Product | Average Rank | Average Price | Rating |
|---|---|---|---|
13.5 3 — 32 | $9.99 | 4.7 (106,281 ratings) | |
1 | $18.08 | 4.5 (223,031 ratings) | |
1.8 1 — 2 | $21.99 | 4.8 (117,816 ratings) | |
4.5 4 — 6 | $25.14 $23.95 — $25.21 | 4.4 (85,813 ratings) | |
4.6 4 — 6 | $2.82 $2.81 — $2.83 | 4.7 (60,688 ratings) | |
5.5 3 — 13 | $17.78 | 4.8 (89,601 ratings) | |
1 | $6.65 | 4.8 (201,265 ratings) | |
7.9 4 — 12 | $14.49 | 4.7 (628,923 ratings) | |
7.3 6 — 9 | $8.92 | 4.8 (224,014 ratings) | |
8.2 4 — 14 | $10.09 $9.92 — $10.22 | 4.7 (82,356 ratings) |
Content Compliance
This analysis examines the brand's key content metrics-text, video, and image content-alongside the overall content score, providing insights to align with Amazon's standards and enhance listing effectiveness.
The values shown are median figures. The average title length across this brand is 102 characters, and the description length is 201 characters. Additionally, the average count of images and videos in the Amazon bestseller product listings for this brand is 7 images and 2 videos.
Title
Title Length
Title Score
No Special Characters
Product Identification
Character Count
Spelling & Grammar
Proper Numerals
Content
Total Score
Description Length
Bullet Points
Bullet Average Length
Description Score
Bullets Score
No Time-Sensitive Info
Spelling & Grammar
No HTML Tags
No Email Addresses
Product Details
Major Features
No Promotional Phrases
Has Enhanced Content
Spelling & Grammar
Feature Highlights
No Shipping Info
No Promotional Phrases
Proper Measurements
No Pricing Info
Images
Total Images
Graphics Images
Silo Images
Alternate Images
Lifestyle Images
Centered
No White Border
Full Bleed
Not Enlarged
Valid Dimensions
Has 360° Images
Videos
Has Videos
About Amazon Best Seller Category Reports
Our Amazon Bestseller Brand Monthly Reports track key changes in product performance on the Amazon digital shelf, giving e-commerce teams a clear view of market shifts. Using our machine learning model, we analyze your brand's performance on the Amazon digital shelf, helping you stay ahead. Brands already relying on this information are better equipped to optimize their strategies and improve their competitive positioning.
Disclaimer: Data on this page is based on publicly available amazon.com information and compiled using proprietary analysis. All trademarks and brand names belong to their owners. This report is for informational purposes only and is not endorsed by Amazon or featured brands.