Bestselling Pet Supplies brands on Amazon UK in July 2025
In July 2025, Amazon UK's bestseller list for the Pet Supplies category showcased 173 unique products from 81 different brands. Top brands among the bestsellers included Whiskas (5 products, 2.9% share), Earth Rated (4 products, 2.3% share), and Felix (2 products, 1.2% share). The prices of these bestselling products ranged from £1.04 to £69.99, with an average price of £13.82. Most bestsellers were priced in the £10-£20 range.
Products
Brands
Average Price
Top Brands
A closer look at the top brands reveals Whiskas, featuring 5 unique products, offered bestsellers priced from £11.04 to £24.89, with an average price of £15.18. It held a 2.9% share of the bestseller list and garnered an average rating of 4.7 stars from 52K reviews. With a selection of 4 unique products, Earth Rated's bestsellers ranged in price from £4.58 to £11.49, averaging £5.86. The brand's share of the bestseller list was 2.3%, with an average rating of 4.7 stars based on 354K reviews. Felix captured a 1.2% share of the bestseller list with 2 unique products. Its bestsellers had prices ranging from £9.44 to £12.29, with an average of £10.93, and an average rating of 4.6 stars from 27K reviews.
Top Products
Top-ranked products in this category are shown, based on performance, pricing, and customer feedback. These Amazon UK bestsellers highlight shopper preferences and offer insight into what's succeeding on the digital shelf. The highest average rank is 2.3, and the lowest is 4.3. The highest-rated product has 4.7 stars, while the lowest is 4.6 stars. In terms of pricing, the highest is £11.97, and the lowest is £11.45.
| Product | Average Rank | Average Price | Rating |
|---|---|---|---|
2.3 2 — 4 | £11.97 £11.04 — £12.89 | 4.6 (28,878 ratings) | |
3.6 3 — 5 | £11.49 | 4.7 (219,494 ratings) | |
4.3 3 — 8 | £11.45 £11.04 — £11.85 | 4.7 (4,742 ratings) | |
6 5 — 9 | £13.01 £11.02 — £14.99 | 4.7 (11,248 ratings) | |
8.1 6 — 16 | £24.04 £23.18 — £24.89 | 4.6 (29,993 ratings) | |
8.3 6 — 10 | £12.99 | 4.3 (38,028 ratings) | |
7.1 5 — 9 | £29.5 £28 — £30.99 | 4.6 (23,555 ratings) | |
1 | £10.87 £9.44 — £12.29 | 4.6 (13,444 ratings) | |
11.8 2 — 24 | £13.74 £12.48 — £15 | 4.7 (15,750 ratings) | |
11.5 10 — 14 | £21.76 £21.49 — £22.03 | 4.2 (11,988 ratings) |
About Amazon UK Best Seller Category Reports
Our Amazon UK Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Amazon digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Amazon digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.
Disclaimer: Data on this page is based on publicly available amazon.co.uk information and compiled using proprietary analysis. All trademarks and brand names belong to their owners. This report is for informational purposes only and is not endorsed by Amazon UK or featured brands.