Bestselling Pet Supplies brands on Amazon UK in May 2025

In May 2025, Amazon UK's bestseller list for the Pet Supplies category showcased 158 unique products from 82 different brands. Top brands among the bestsellers included Earth Rated (3 products, 1.9% share), Whiskas (5 products, 3.2% share), and Frontline (5 products, 3.2% share). The prices of these bestselling products ranged from £1.39 to £51.78, with an average price of £13.34. Most bestsellers were priced in the £10-£20 range.
Products
Brands
Average Price
Top Brands
Key insights into the top-performing brands include Earth Rated, featuring 3 unique products, offered bestsellers priced from £4.58 to £12.49, with an average price of £6.63. It held a 1.9% share of the bestseller list and garnered an average rating of 4.7 stars from 296K reviews. With a selection of 5 unique products, Whiskas's bestsellers ranged in price from £11.85 to £24.91, averaging £15.59. The brand's share of the bestseller list was 3.2%, with an average rating of 4.7 stars based on 51K reviews. Frontline captured a 3.2% share of the bestseller list with 5 unique products. Its bestsellers had prices ranging from £4.01 to £25.50, with an average of £18.57, and an average rating of 4.4 stars from 126K reviews.
Top Products
Below are the highest-ranked products in this category, based on their performance, pricing, and customer feedback. These top Amazon UK bestsellers represent the most popular choices among shoppers and help brands identify what's working on the digital shelf.
Product | Average Rank | Average Price | Rating |
---|---|---|---|
2 | £11.28 £10.67 — £12.5 | 4.6 (28,302 ratings) | |
3 | £10.22 £8.49 — £12.49 | 4.7 (217,216 ratings) | |
4.5 4 — 6 | £20.55 £17.49 — £22.09 | 4.3 (57,772 ratings) | |
4.8 4 — 6 | £11.86 £11.85 — £11.86 | 4.7 (4,280 ratings) | |
6.5 6 — 8 | £28.62 £27.89 — £28.99 | 4.6 (23,264 ratings) | |
7.1 5 — 11 | £12.99 | 4.3 (41,447 ratings) | |
8.8 7 — 12 | £14.95 | 4.7 (10,935 ratings) | |
10 4 — 14 | £22.93 £18.97 — £24.91 | 4.6 (29,348 ratings) | |
11.3 8 — 16 | £4.66 £4.58 — £5.5 | 4.7 (26,539 ratings) | |
11.3 10 — 16 | £8.97 | 4.5 (11,502 ratings) |
About Our Category Reports
Our Amazon UK Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Amazon digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Amazon digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.