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Bridget Blake

Bridget Blake

Content Specialist

About

Bridget Blake has over five years of experience in e-commerce and the CPG industry. She specializes in digital shelf analytics, retail media, and competitive benchmarking. At MetricsCart, she helps brands turn marketplace data, like pricing, availability, and reviews, into actionable insights that drive growth.

Expertise:

Digital Shelf AnalyticsRetail Media

Articles by Bridget Blake

How AI Uses Digital Shelf Data
  • Uncategorized
  • 7 minute read

How AI Uses Digital Shelf Data: Four Key Use Cases for Brands

AI is already deciding which products get recommended and which get skipped. This guide covers what AI reads from the digital shelf, how it turns pricing, content, and reviews into decisions, and what brands need to fix to stay visible.
Case study of Evereden's marketing strategy and how it won the digital shelf on Amazon.
  • Digital Shelf Insights
  • 11 minute read

Evereden Marketing Strategy: How the Brand Won the Digital Shelf Without a Viral Product

How does Evereden turn a small baby skincare range into a $100M multi-category brand? Explore how its marketing strategy, anchored in bundling logic, pricing discipline, and review depth, drives sustained Amazon growth.
Ways Unauthorized Sellers Avoid MAP
  • MAP
  • 10 minute read

How Unauthorized Sellers Bypass MAP Pricing (And How to Stop Them)

Discover the most common MAP violations, why they go undetected, and how brands can stop them with real-time monitoring.
Video game market trend
  • Digital Shelf Insights
  • 16 minute read

Video Game Market Trends on Target: How to Get Your Brand Play-Ready

How do video game brands win shelf space on one of America's biggest retailers? This report breaks down 1,499 products across pricing, discounts, reviews, and sponsored placements to show what is working on Target's gaming shelf in 2026.
Retail inventory management
  • Retail
  • 10 minute read

Retail Inventory Management: How Brands Can Track and Fix Product Availability

Learn how product availability monitoring helps brands track stockouts, protect sales, and improve retail inventory management across Amazon, Walmart, and other retailers.
Old spice marketing Strategy
  • Digital Shelf Insights
  • 12 minute read

Old Spice Marketing Strategy: How a Dad’s Brand Started Smelling Like Success

How does Old Spice sell 811 products at just 1.87% average discount and earn 96% of its visibility for free? Explore the marketing strategy behind one of the most iconic brand comebacks in CPG history.
Zero-party data
  • Ratings & Reviews
  • 9 minute read

Zero-Party Data Explained: Everything Marketers Need to Know

Most brands are still guessing what customers want. Zero-party data changes that. Here is everything you need to know about collecting and using it effectively.
aspect-based sentiment analysis
  • Ratings & Reviews
  • 9 minute read

How Does Aspect-Based Sentiment Analysis Help Brands: A Complete Guide

Most brands read star ratings. The ones winning on the digital shelf read every feature behind them. Here is how aspect-based sentiment analysis turns customer reviews into decisions that actually move the needle.
pet product review monitoring
  • Ratings & Reviews
  • 9 minute read

Pet Product Review Monitoring: How Brands Catch Issues Before Ratings Drop

Pet product review monitoring helps brands catch issues before ratings drop. Learn what pet parents really say, the five review themes, and the KPIs that matter.