Contact Us
Bridget Blake

Bridget Blake

Content Specialist

About

Bridget Blake has over five years of experience in e-commerce and the CPG industry. She specializes in digital shelf analytics, retail media, and competitive benchmarking. At MetricsCart, she helps brands turn marketplace data, like pricing, availability, and reviews, into actionable insights that drive growth.

Expertise:

Digital Shelf AnalyticsRetail Media

Articles by Bridget Blake

Ways Unauthorized Sellers Avoid MAP
  • MAP
  • 10 minute read

How Unauthorized Sellers Bypass MAP Pricing (And How to Stop Them)

Discover the most common MAP violations, why they go undetected, and how brands can stop them with real-time monitoring.
Video game market trend
  • Digital Shelf Insights
  • 16 minute read

Video Game Market Trends on Target: How to Get Your Brand Play-Ready

How do video game brands win shelf space on one of America's biggest retailers? This report breaks down 1,499 products across pricing, discounts, reviews, and sponsored placements to show what is working on Target's gaming shelf in 2026.
Retail inventory management
  • Retail
  • 10 minute read

Retail Inventory Management: How Brands Can Track and Fix Product Availability

Learn how product availability monitoring helps brands track stockouts, protect sales, and improve retail inventory management across Amazon, Walmart, and other retailers.
Old spice marketing Strategy
  • Digital Shelf Insights
  • 12 minute read

Old Spice Marketing Strategy: How a Dad’s Brand Started Smelling Like Success

How does Old Spice sell 811 products at just 1.87% average discount and earn 96% of its visibility for free? Explore the marketing strategy behind one of the most iconic brand comebacks in CPG history.
Zero-party data
  • Ratings & Reviews
  • 9 minute read

Zero-Party Data Explained: Everything Marketers Need to Know

Most brands are still guessing what customers want. Zero-party data changes that. Here is everything you need to know about collecting and using it effectively.
aspect-based sentiment analysis
  • Ratings & Reviews
  • 9 minute read

How Does Aspect-Based Sentiment Analysis Help Brands: A Complete Guide

Most brands read star ratings. The ones winning on the digital shelf read every feature behind them. Here is how aspect-based sentiment analysis turns customer reviews into decisions that actually move the needle.
pet product review monitoring
  • Ratings & Reviews
  • 9 minute read

Pet Product Review Monitoring: How Brands Catch Issues Before Ratings Drop

Pet product review monitoring helps brands catch issues before ratings drop. Learn what pet parents really say, the five review themes, and the KPIs that matter.
Oral-B marketing strategy
  • Digital Shelf Insights
  • 12 minute read

Oral-B Marketing Strategy: The Brand Science of Putting Healthy Smiles Within Reach

What drives Oral-B's Walmart dominance? From dentist endorsements to tiered pricing and discount control, here is a full breakdown of the brand's shelf strategy.
High low pricing vs everyday low pricing
  • Pricing Strategy
  • 10 minute read

High-Low Pricing vs. Everyday Low Pricing: Explained for Brands

High-low pricing vs everyday low pricing is one of the most consequential decisions a brand makes. This guide breaks down how both models work, which brands use them, and how to choose the right one for your business.