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Bridget Blake

Bridget Blake

Content Specialist

About

Bridget Blake has over five years of experience in e-commerce and the CPG industry. She specializes in digital shelf analytics, retail media, and competitive benchmarking. At MetricsCart, she helps brands turn marketplace data, like pricing, availability, and reviews, into actionable insights that drive growth.

Expertise:

Digital Shelf AnalyticsRetail Media

Articles by Bridget Blake

Product post-launch strategy
  • Ratings & Reviews
  • 8 minute read

Why Product Post-Launch Strategy Matters More Than the Launch Itself

A solid post-launch strategy is key to long-term success. Explore how optimizing key metrics and responding to feedback can boost your product’s growth after launch.
Nike vs HOKA shoes on Amazon showing brand comparison in athletic footwear
  • Digital Shelf Insights
  • 7 minute read

Nike vs. HOKA: Who Leads the Shoe Race on Amazon?

Nike and HOKA follow different paths in the footwear market. This report examines how pricing, catalog size, and reviews influence their performance on Amazon.
Consumer Sentiment Analysis for CPG Brands
  • Ratings & Reviews
  • 7 minute read

Consumer Sentiment Analysis for CPG Brands: 2026 Growth Guide

How do CPG brands stay ahead when customer preferences shift fast? Discover how consumer sentiment analysis turns reviews into insights that improve products, listings, and growth.
kids tablet trends
  • Digital Shelf Insights
  • 7 minute read

Kids Tablet Trends: Shaping the Future of Screen Time and Learning

What drives success in the kids' tablet category on Amazon? From low-price dominance to review-led trust, see how brands win with the right product and pricing strategy.
Review Analytics for Fashion Brands
  • Ratings & Reviews
  • 8 minute read

Review Analytics for Fashion Brands: What You Must Track

A practical look at how fashion brands turn customer reviews into product insights. Learn what signals matter most, how to track them, and how review analytics supports smarter merchandising decisions.
Lego marketing strategy
  • Digital Shelf Insights
  • 9 minute read

LEGO on Walmart: Building a Winning Marketing Strategy, Block by Block

How does LEGO stay dominant on Walmart? This report explores how storytelling, pricing, and reviews drive its performance.
Map policy compliance
  • MAP
  • 9 minute read

MAP Policy Compliance: A Complete Guide (2026)

Dive into our comprehensive guide on MAP policy compliance. Understand the legal boundaries, best practices, and how to maintain consistent pricing across marketplaces in 2026.
Amazon competitor price monitoring
  • Price Monitoring
  • 7 minute read

Amazon Competitor Price Monitoring Guide – 2026 Strategy

A practical 2026 guide to Amazon competitor price monitoring. Understand how pricing alignment affects Buy Box share, MAP compliance, and cross-channel margins.
Clorox marketing strategy
  • Digital Shelf Insights
  • 10 minute read

Inside Clorox’s Marketing Strategy: Branding, Digital, and Growth

How does Clorox maintain category leadership on Walmart? Discover how its marketing strategy, pricing structure, and product positioning drive consistent digital shelf performance.