Bridget Blake, Author at MetricsCart

Bridget Blake

Content Specialist

About

Bridget Blake has over five years of experience in e-commerce and the CPG industry. She specializes in digital shelf analytics, retail media, and competitive benchmarking. At MetricsCart, she helps brands turn marketplace data, like pricing, availability, and reviews, into actionable insights that drive growth.

Expertise:

Digital Shelf AnalyticsRetail Media

Articles by Bridget Blake

Digital Shelf Insights
12 minute read

Old Spice Marketing Strategy: How a Dad’s Brand Started Smelling Like Success

How does Old Spice sell 811 products at just 1.87% average discount and earn 96% of its visibility for free? Explore the marketing strategy behind one of the most iconic brand comebacks in CPG history.

Ratings & Reviews
9 minute read

Zero-Party Data Explained: Everything Marketers Need to Know

Most brands are still guessing what customers want. Zero-party data changes that. Here is everything you need to know about collecting and using it effectively.

Ratings & Reviews
9 minute read

How Does Aspect-Based Sentiment Analysis Help Brands: A Complete Guide

Most brands read star ratings. The ones winning on the digital shelf read every feature behind them. Here is how aspect-based sentiment analysis turns customer reviews into decisions that actually move the needle.

Ratings & Reviews
9 minute read

Pet Product Review Monitoring: How Brands Catch Issues Before Ratings Drop

Pet product review monitoring helps brands catch issues before ratings drop. Learn what pet parents really say, the five review themes, and the KPIs that matter.

Digital Shelf Insights
12 minute read

Oral-B Marketing Strategy: The Brand Science of Putting Healthy Smiles Within Reach

What drives Oral-B's Walmart dominance? From dentist endorsements to tiered pricing and discount control, here is a full breakdown of the brand's shelf strategy.

Pricing Strategy
10 minute read

High-Low Pricing vs. Everyday Low Pricing: Explained for Brands

High-low pricing vs everyday low pricing is one of the most consequential decisions a brand makes. This guide breaks down how both models work, which brands use them, and how to choose the right one for your business.

MAP
10 minute read

MAP Violation on Amazon: How can Brands Prevent Buy Box Loss?

A single MAP violation on Amazon can cost you the Buy Box across your entire listing. Here is how it happens, and what brands can do to stay ahead of it.

Digital Shelf Insights
11 minute read

Amazon Bestseller Devices and Accessories US: Who Is Stacking, Ranking, and Dominating the List

What does it take to win on the Amazon Bestseller Devices US shelf? This report breaks down the brands, products, prices, and reviews that define the category in 2026.

MAP
10 minute read

Minimum Advertised Price Policy: Does It Violate Antitrust Laws?

Does your minimum advertised price policy hold up legally? Explore the five enforcement patterns that create antitrust risk, and what brands can do to stay protected.