Bridget Blake, Author at MetricsCart

Bridget Blake

Content Specialist

About

Bridget Blake has over five years of experience in e-commerce and the CPG industry. She specializes in digital shelf analytics, retail media, and competitive benchmarking. At MetricsCart, she helps brands turn marketplace data, like pricing, availability, and reviews, into actionable insights that drive growth.

Expertise:

Digital Shelf AnalyticsRetail Media

Articles by Bridget Blake

Digital Shelf Insights
12 minute read

Oral-B Marketing Strategy: The Brand Science of Putting Healthy Smiles Within Reach

What drives Oral-B's Walmart dominance? From dentist endorsements to tiered pricing and discount control, here is a full breakdown of the brand's shelf strategy.

Pricing Strategy
10 minute read

High-Low Pricing vs. Everyday Low Pricing: Explained for Brands

High-low pricing vs everyday low pricing is one of the most consequential decisions a brand makes. This guide breaks down how both models work, which brands use them, and how to choose the right one for your business.

MAP
10 minute read

MAP Violation on Amazon: How can Brands Prevent Buy Box Loss?

A single MAP violation on Amazon can cost you the Buy Box across your entire listing. Here is how it happens, and what brands can do to stay ahead of it.

Digital Shelf Insights
11 minute read

Amazon Bestseller Devices and Accessories US: Who Is Stacking, Ranking, and Dominating the List

What does it take to win on the Amazon Bestseller Devices US shelf? This report breaks down the brands, products, prices, and reviews that define the category in 2026.

MAP
10 minute read

Minimum Advertised Price Policy: Does It Violate Antitrust Laws?

Does your minimum advertised price policy hold up legally? Explore the five enforcement patterns that create antitrust risk, and what brands can do to stay protected.

Ratings & Reviews
11 minute read

Gen Alpha Marketing Strategies: Slay or Get Scrolled Past

Gen Alpha is changing consumer behavior earlier than most brands expected. Here’s how businesses can adapt their marketing strategies for 2026.

Pricing Strategy
12 minute read

Walmart vs Amazon Pricing: Why the Same Product Plays by Different Rules

Understanding Walmart's vs. Amazon's pricing strategy is one of the most important things a brand can get right in 2026. One platform never stops moving prices. The other holds them deliberately. Here is how that difference plays out on your listings every day.

Digital Shelf Insights
14 minute read

Smartphones on Amazon vs Walmart: What It Takes to Win More Screens and Sales in 2026

How do Amazon and Walmart compare for smartphones? Explore pricing gaps, top brands, and review trends to sharpen your digital shelf strategy in 2026.

Price Monitoring
8 minute read

Online Competitor Price Monitoring Software: How to Track Prices in Real Time

Competitor prices shift every minute. Discover how real-time price monitoring software helps you react faster, stay competitive, and protect your margins.