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Shreshta Joy

Shreshta Joy

Brand & Communication Strategist, MetricsCart

About

Shreshta leads the Brand & Communication function at MetricsCart, bringing together creative storytelling and data-driven insight to help brands excel on the digital shelf. With over a decade of experience in content strategy, digital marketing, and brand operations, she has a deep understanding of how marketplace analytics, consumer reviews, and competitive dynamics converge to influence brand performance.

At MetricsCart, she spearheads brand initiatives, from LinkedIn thought leadership to podcast production, that distill complex e-commerce and retail media trends into actionable ideas for brand managers, marketplace sellers, and analytics teams.

Expertise:

Brand & Content StrategyConsumer InsightsMarketplace Analytics

Articles by Shreshta Joy

the image guides how to protect your brand online
  • MAP
  • 3 minute read

How to Protect Your Brand Online?

Protect your brand online by keeping the brand message consistent across all platforms and improving the overall customer experience.
metricscart online snack category report
  • Digital Shelf Insights
  • 7 minute read

Digital Shelf Insights: Walmart Snack Category Analysis

The second edition of the MetricsCart Digital Shelf Insights report is based on the data analysis conducted on various brands and subcategories within Walmart snack category. Read to know more.
a man shopping for consumer electronics in a store
  • Digital Shelf Insights
  • 6 minute read

Digital Shelf Insights: Category Data Analysis on Target

Here's an overview report of Target's electronic category. Brands and retailers can develop informed strategies with the data-driven insights from MetricsCart’s Digital Shelf Insights report.
benefits of out of stock monitoring in e-commerce
  • E-Commerce
  • 6 minute read

Benefits of Monitoring Out of Stock in E-Commerce

In the present times, it is beneficial to monitor stockouts in e-commerce as customers prioritize stock availability over retailer loyalty.
ecommerce product page optimization article feature image of MetricsCart
  • Content Compliance
  • 5 minute read

E-Commerce Product Page Optimization: Tips and Examples

PDP optimization that aligns with the changing customer needs increases visibility and sales for sellers.
CPG ecommerce changing consumer behavior Metricscart featured image
  • E-Commerce
  • 5 minute read

Consumer Behavior Shaping CPG E-Commerce Growth 

Explore how CPG brands adapt for e-commerce success, prioritizing digital shelf strategies amid changing consumer behaviors and preferences.
image showing fashion ecommerce in the US
  • Trends
  • 9 minute read

US Fashion E-Commerce: Trends, Segments & Tech

Discover the evolving landscape of US fashion e-commerce, driven by growth trends and technological innovations.
competitive promotion monitoring for e-commerce brands
  • Pricing Strategy
  • 7 minute read

Competitive Promotion Monitoring: Measuring What Matters

Monitoring competitive promotions helps you devise effective marketing strategies. Read our article to know more.
amazon 1p vs. 3p metricscart
  • E-Commerce
  • 11 minute read

Amazon 1P vs. 3P: Choosing the Right Selling Model

Discover the differences between Amazon 1P and 3P and other selling models to arrive at the right selling strategy for the Amazon marketplace.