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Vivian

Vivian

Senior Content Writer & Strategist

About

Vivian brings a research-driven lens to digital shelf dynamics at MetricsCart, focusing on review sentiment, pricing evolution, and retail media effectiveness for CPG brands. With over four years of experience across SaaS and e-commerce, she specializes in creating B2B content that bridges retail technology with real business outcomes.

Expertise:

Consumer BehaviorCPG Insights

Articles by Vivian

Impulsive Buying Behaviour in E-Commerce
  • E-Commerce
  • 8 minute read

Decoding Impulse Buying Behavior In E-Commerce: How Retailers Can Incentivize

What is the psychology behind impulsive buying behavior in e-commerce? Read this blog to decode what drives impulse purchases & know practical retail strategies to incentivize them.
Strategies to overcome price erosion
  • MAP
  • 5 minute read

Overcoming Price Erosion: Strategies for Brands on Online Marketplaces

Discover how monitoring MAP policy violations and tracking prices can help brands combat price erosion.
Home and Kitchen Trends US
  • E-Commerce
  • 7 minute read

Discover the Future of US Home and Kitchen Trends: Innovation, Sustainability, and Style

Explore the evolving Home and Kitchen Trends US, from eco-friendly products to smart home innovations, shaping the future of e-commerce. Read to know more.
Price Skimming
  • Pricing Strategy
  • 8 minute read

What Is Price Skimming and Why It Works?

Why do brands like Samsung launch products at sky-high prices, then drop them months later? Read more to break down how price skimming works and the best practices to use it.
PXM implementation
  • E-Commerce
  • 7 minute read

Product Experience Management Explained With Case Studies

Learn how you can implement PXM & amp-up your e-commerce business with real-world case studies!
  • Trends
  • 6 minute read

Insights Into the Online Beauty & Personal Care Industry in the US

The US is witnessing a new era in Beauty & Personal Care e-commerce. Check out our report on the top-performing brands, newest beauty trends, and much more!
What is quick commerce
  • E-Commerce
  • 6 minute read

Quick Commerce Unpacked: The Future of Fast, On-Demand Shopping

Quick commerce is revolutionizing the way consumers shop by offering ultra-fast, on-demand delivery for everyday products. Read to know more.
digital shelf strategies
  • Digital Shelf Analytics
  • 6 minute read

Digital Shelf Strategies to Master DSA

E-commerce has drastically reshaped the retail landscape. Learn how to use digital shelf strategies to your advantage in our latest guide!
Share of Search Analysis Platform
  • Share of Search
  • 9 minute read

How Share of Search Works in E-Commerce?

Winning brands use a Share of Search Analysis Platform to own their category. Learn how real-time search insights can put your products exactly where shoppers are looking.