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Vivian

Vivian

Senior Content Writer & Strategist

About

Vivian brings a research-driven lens to digital shelf dynamics at MetricsCart, focusing on review sentiment, pricing evolution, and retail media effectiveness for CPG brands. With over four years of experience across SaaS and e-commerce, she specializes in creating B2B content that bridges retail technology with real business outcomes.

Expertise:

Consumer BehaviorCPG Insights

Articles by Vivian

Enhanced product content
  • Content Compliance
  • 7 minute read

A Definitive Guide to Enhanced Product Content

Win customers with enhanced product content! Learn how it boosts e-commerce success with rich visuals, storytelling, and tools to win customer trust.
Best Skincare Products on Amazon Report
  • Digital Shelf Insights
  • 5 minute read

From COSRX to CeraVe: The Top Skincare Picks on Amazon in 2024

COSRX and CeraVe are dominating the Amazon skincare market! Read more to find out what makes these brands thrive in the competitive skincare category.
e-commerce ratings and reviews software
  • Ratings & Reviews
  • 7 minute read

10 Best Rating and Review Analysis Software for E-Commerce in 2026

Want to know the best e-commerce ratings and review analysis software in the market? Read on to learn more.
Online Brand Reputation Management
  • E-Commerce
  • 15 minute read

The 2026 CPG Guide to Online Brand Reputation Management

Online brand reputation management is now a commercial priority for CPG brands. Learn the six pillars, biggest risks, and how digital shelf analytics protects your brand across every retailer.
amazon best sellers in personal care
  • Digital Shelf Insights
  • 5 minute read

Digital Shelf Insights: Amazon Best Sellers in the Beauty & Personal Care Category

Did you know New York is the top-ranking skincare-obsessed state in the US? For more interesting information, read the DSI report for June 2024.
Get a Clear View of Your Path to Amazon Badges!
  • E-Commerce
  • 9 minute read

How to Get Amazon Badges for Your Product Listings?

Curious about how to get Amazon badges that boost clicks and sales? From Best Seller to Amazon’s Choice, these tiny icons hold big power on Amazon's digital shelf; learn what it takes to earn them.
Neutrogena’s Marketing Strategy
  • Digital Shelf Insights
  • 8 minute read

Neutrogena’s Marketing Strategy: What’s The Amazon Glow Up Formula?

Curious about what’s driving Neutrogena’s success on Amazon in 2025? Dive into Neutrogena’s marketing strategy; from pricing tactics to top product insights, this report reveals everything you need to know about why Neutrogena’s skincare dominance is only getting stronger!
amazon best price tracker metricscart feature image
  • Price Monitoring
  • 7 minute read

Amazon Price Tracker You Need in 2026: A Seller’s Guide

Tracking prices on Amazon has become a headache? Make your job easier with a curated list of the best Amazon price trackers available in the market. Read to know more.
Ecommerce Map Monitoring
  • MAP
  • 6 minute read

E-Commerce MAP Monitoring: The Must-Know Aspects for Brands

What is MAP monitoring? How does it affect the relationship between a brand and a seller? Read to know more.