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Amelia

Amelia

Content Operations and Outreach Manager

About

Amelia is the Content Operations and Outreach Manager at MetricsCart, leading blog, social, and editorial strategy from ideation to publishing. She specializes in analyzing brands’ e-commerce visibility across digital marketplaces. With a keen ability to turn marketplace analytics and brand stories into clear strategic recommendations, she helps brand managers and marketplace sellers understand what drives growth.

Expertise:

E-Commerce StrategyContent StrategyMarketplace Insights

Articles by Amelia

economy pricing article metricscart
  • Pricing Strategy
  • 5 minute read

Everything You Need to Know About Economy Pricing

Learn about economy pricing and the retail factors that support this strategy through industry examples.
Calculating retail share of shelf
  • Retail
  • 6 minute read

Measuring CPG Brand Outcomes with Share of Shelf

CPG brands practicing effective methods to measure the Share of Shelf in stores, have greater potential to increase sales.
How can brands manage MAP violations to protect brand value online
  • MAP
  • 7 minute read

How Brands Manage MAP Violations To Sustain Brand Value?

Here are a few examples of how brands deal with MAP violations to maintain pricing integrity across online marketplaces.
digital influence in retail article image of metricscart
  • Retail
  • 7 minute read

All You Need to Know About Digital Influence in Retail 

Discover the relevant concepts with real-life examples that make up for digital influence in retail.
Customer is the King or Queen at a grocery store
  • E-Commerce
  • 8 minute read

Advantages of Amazon Fresh vs. Whole Foods Partnership

Merging Whole Foods Grocery With Amazon Fresh Offers Customers the Best of Both Worlds in Terms of Quality and Value.
  • Retail
  • 5 minute read

Product Experience Management: A Brief Walkthrough

Understand the salient features of product experience management and how your business can benefit from its application.
what is promotional pricing
  • Pricing Strategy
  • 10 minute read

What is Promotional Pricing and its Significance?

In an increasingly challenging retail environment, here is how brands tactically carry out promotional pricing to increase sales.
value based pricing
  • Pricing Strategy
  • 8 minute read

Everything You Need to Know About Implementing Value-Based Pricing

Is value-based pricing for you? Find out all about this powerful pricing strategy along with examples in our latest guide.
metricscart featured image for phygital ecommerce
  • Retail
  • 7 minute read

Exploring Phygital In E-commerce with Industry Examples

Learn from some of the real-world industry examples of how brands and retailers are going phygital in e-commerce.