Contact Us
Vivian

Vivian

Senior Content Writer & Strategist

About

Vivian brings a research-driven lens to digital shelf dynamics at MetricsCart, focusing on review sentiment, pricing evolution, and retail media effectiveness for CPG brands. With over four years of experience across SaaS and e-commerce, she specializes in creating B2B content that bridges retail technology with real business outcomes.

Expertise:

Consumer BehaviorCPG Insights

Articles by Vivian

US online toy industry
  • Trends
  • 7 minute read

The Future of Fun: Rising Trends in the US Online Toy Industry

The US online toy industry is booming with trends that are reshaping play as we know it. From AI-powered toys and eco-friendly innovations to the rise of kidults, the toy market is more dynamic than ever. Dive in to explore how technology, sustainability, and pop culture are driving the future of fun—and why brands need to act now to stay ahead.
Transforming ecommerce business with digital shelf analytics
  • Digital Shelf Analytics
  • 6 minute read

Transforming E-Commerce Business with Digital Shelf Analytics

Online sales in 2021 peaked at 5.2 trillion USD. Read on to know how to make the most of the e-commerce boom with digital shelf analytics.
  • E-Commerce
  • 3 minute read

Black Friday Sales 2021: Walmart versus Amazon

Dive into our detailed comparative analysis of Black Friday sales in Walmart and Amazon.