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Vivian

Vivian

Senior Content Writer & Strategist

About

Vivian brings a research-driven lens to digital shelf dynamics at MetricsCart, focusing on review sentiment, pricing evolution, and retail media effectiveness for CPG brands. With over four years of experience across SaaS and e-commerce, she specializes in creating B2B content that bridges retail technology with real business outcomes.

Expertise:

Consumer BehaviorCPG Insights

Articles by Vivian

Price Skimming
  • Pricing Strategy
  • 8 minute read

What Is Price Skimming and Why It Works?

Why do brands like Samsung launch products at sky-high prices, then drop them months later? Read more to break down how price skimming works and the best practices to use it.
PXM implementation
  • E-Commerce
  • 7 minute read

Product Experience Management Explained With Case Studies

Learn how you can implement PXM & amp-up your e-commerce business with real-world case studies!
  • Trends
  • 6 minute read

Insights Into the Online Beauty & Personal Care Industry in the US

The US is witnessing a new era in Beauty & Personal Care e-commerce. Check out our report on the top-performing brands, newest beauty trends, and much more!
What is quick commerce
  • E-Commerce
  • 6 minute read

Quick Commerce Unpacked: The Future of Fast, On-Demand Shopping

Quick commerce is revolutionizing the way consumers shop by offering ultra-fast, on-demand delivery for everyday products. Read to know more.
digital shelf strategies
  • Digital Shelf Analytics
  • 6 minute read

Digital Shelf Strategies to Master DSA

E-commerce has drastically reshaped the retail landscape. Learn how to use digital shelf strategies to your advantage in our latest guide!
Share of Search Analysis Platform
  • Share of Search
  • 9 minute read

How Share of Search Works in E-Commerce?

Winning brands use a Share of Search Analysis Platform to own their category. Learn how real-time search insights can put your products exactly where shoppers are looking.
US online toy industry
  • Trends
  • 7 minute read

The Future of Fun: Rising Trends in the US Online Toy Industry

The US online toy industry is booming with trends that are reshaping play as we know it. From AI-powered toys and eco-friendly innovations to the rise of kidults, the toy market is more dynamic than ever. Dive in to explore how technology, sustainability, and pop culture are driving the future of fun—and why brands need to act now to stay ahead.
Transforming ecommerce business with digital shelf analytics
  • Digital Shelf Analytics
  • 6 minute read

Transforming E-Commerce Business with Digital Shelf Analytics

Online sales in 2021 peaked at 5.2 trillion USD. Read on to know how to make the most of the e-commerce boom with digital shelf analytics.
  • E-Commerce
  • 3 minute read

Black Friday Sales 2021: Walmart versus Amazon

Dive into our detailed comparative analysis of Black Friday sales in Walmart and Amazon.